Key Industries
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Recent Tips and Posts
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Refresh on the Reasons to Appreciate the Customer – 11/25/25
This is a great time of year to give thanks, not just because it’s Thanksgiving week in the United States, but also because – with 2025 coming to a close – it gives us the opportunity to do some reflecting on the recent past. The idea of reflecting on reasons to give thanks clearly applies […]
Confirm the Customer is Cleared for Takeoff – 11/18/25
An airplane pilot is told when they’re “cleared for takeoff” before they begin to accelerate down the runway. The air traffic controller (ATC) has looked at everything in front of the pilot, on the runway and in the air space, and checked to ensure the pilot is good to go. The ATC is there to […]
Build Relationships with First-timers – 11/11/25
We’ve worked with one of our sports clients for over 10 years, and although the main focus of our work is research with their fan base, we also provide informal consulting advice and guidance whenever possible. One approach we’ve talked about on and off for years is the need for them to have a first-time […]
