Key Industries
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Recent Tips and Posts
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Highlight the Hidden Value – 7/1/25
Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula! AND THAT’S NOT ALL! We will also provide free shipping! AND THAT’S […]
Don’t Harp on the Customer’s Mistake – 6/24/25
Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer. So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session the upcoming Friday. When the make-up […]
Create Customers for Life – 6/17/25
Veronica has gone to the same automotive service shop for at least 20 years. She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it. She’s had three different makes of car, yet she […]
