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Recent Tips and Posts
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View Touch Points from the Customer’s Perspective – 5/28/13 TOW
I received an email from my wireless telephone provider. They mentioned that I was now eligible for an upgraded phone at a discounted price (and if you’ve seen a 1990s flip phone, you’ll know why they want me to upgrade). Apparently the upgrade date had been reached, and I was eligible for the upgrade. One […]
Making the Computer the Patient’s Friend
I had migraines – bad ones. It got to the point where I was taking aspirin almost daily, temporarily getting rid of the headache but also having painful effects on my stomach. So my wife “encouraged” me to see a migraine specialist (or – as I put it – my headache doctor). And – over […]
Same Wait, Different Experience – 5/21/13 TOW
Jenny went to Clinic A. She waited 35 minutes after registering to get taken to a room for her annual physical. Beth went to Clinic B. She waited 35 minutes after registering to get taken to a room for her annual physical. Jenny felt great about the experience she had that preceded her physical. Beth […]








