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An Australian soccer club had an issue. Attendance was poor, and even though they were constantly getting new fans, most went to fewer than four matches per year. According to a goal.com article (http://www.goal.com/en/news/808/australia/2010/05/10/1917241/exclusive-edwin-lugt-taking-sydney-fc-forward), the Dutch CEO of the club called in a fellow Dutchman and created a position for him called “General Manager, Fan […]

With the passing of Healthcare Reform, medical practices are bracing themselves for significant increases in appointments and workload as tens of millions more Americans anticipate acquiring health insurance. Having insurance eliminates a key barrier to utilization of healthcare services, so volumes should increase; yet there’s no guarantee that revenues flowing into medical practices will increase […]

There’s a lot that higher education and the National Basketball Association have in common. Yes, you read that correctly. One of the biggest priorities that they have in common is their need to focus on their first year customers. The universities’ biggest risk of drop out or transfer occurs with freshmen. The NBA teams’ biggest […]