Customer Service Tip of the Week | Customer Service Solutions, Inc. - Page 192

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How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

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C.A.R.E. for Customers – 2/11/14 TOW

Posted on February 11, 2014 in Customer Service Tip of the Week Please leave a comment


In our analysis of customer satisfaction data for a client recently, we identified the survey attributes which had the strongest correlation to the customer’s feeling that the organization cared about them as an individual.

These “Care Perception Drivers” fit nicely into an acronym (C.A.R.E.), and we shared the analysis in a brief educational session with our client. Maybe these tips can help you, too:

  • C = Communicate before and after the transaction. The customers appreciated it when the employees engaged them upfront and proactively thanked them or addressed them in follow-up communications after the transaction. It’s not just about the task; it’s the start-to-finish experience.
  • A = Ask them about themselves and their situation. Customers perceived that the employees cared if they were inquisitive and sought to learn about what made that customer unique.
  • R = Relate on their level. The customer cares about the customer, so relate to them in a way they’re comfortable – with your tone and body language, tailoring your style to appeal more to them.
  • E = Educate them on how to have a great experience. Customers aren’t usually experts in your business – you’re the expert. So they appreciate tips or directions that can maximize their enjoyment.

When customers feel that you care, they’re more likely to come back to you, to be open to your suggestions, and even to cut you some slack when something goes wrong.

Ask yourself “Have I conveyed I C.A.R.E.?”


Fix Fast to Reduce Stress – 2/4/14 TOW

Posted on February 4, 2014 in Customer Service Tip of the Week 1 Comment


This tip is all about you. The vast majority of the advice we provide involves helping the customer, serving them better, or the benefits to the organization or the customer for creating a great experience.

For example, when we discuss service recovery – dealing with complaints or issues – we often talk about how quick resolution increases your chance for customer retention. We note that many customers feel better about the company when an issue is resolved quickly than if no issue had ever happened.

But when you think of service recovery and their impact on you, oftentimes you think of stress. When you’re on the phone or face-to-face with a griping customer, you may think “I’m dealing with an emotional customer” (or a raving lunatic, however you like to describe them). Your heart starts to pump, your temperature starts to rise; it’s not a situation that many of us find comfortable. It can create stress.

So when you’re considering how to deal with the situation, there is a benefit to you to resolve it quickly. A fast fix may reduce your stress. The longer the delay in identifying a solution, moving the customer to the next step, making that fix occur, the more time that you are dealing with the emotions, thinking, worrying.

On a more basic level, the longer it takes to deal with a complaint, the more likely you are to have to add items to a To Do list, to play phone tag with others, to send e-mails flying back and forth to co-worker and customer.

Please don’t misconstrue this advice to be to “give the customer whatever they want to get them off your back.” Instead, when faced with an opportunity to call the customer back the next day or take care of it while they’re on the phone, take care of it then. When given the options to resolve it over the next week or to begin the process now, begin. When you have a chance to get them in touch with your co-worker immediately or take their information and tell them someone will call them later in the week, handoff now.

Cut your stress by looking for the faster path to the fix.


Give the Customer a Plan B – 1/28/14 TOW

Posted on January 28, 2014 in Customer Service Tip of the Week 1 Comment


I was walking into my local bank branch a couple Saturdays ago to make a deposit. While I usually go through the drive-through, I didn’t have any deposit slips left, so I had to get some new ones at the bank. When I entered the lobby, I got the feeling of dread in my chest – 20 people in line ahead of me. I stopped, took a deep breath to calm the impatient side of me, and proceeded to the line to become customer #21.

After three minutes, I assessed the situation (3 tellers, 20 people in line, nobody had yet moved). I mentally calculated a wait time that would stretch into lunch if not dinner. And then I got an idea. I picked up a few deposit slips, and I left.

Sitting in the car, I filled out a slip, went to the drive-through (where there was NOBODY in line), and was on my way in less than 2 minutes.

At this point I realized that it would have been wonderful if an employee in the bank lobby had stated to the 21 of us in line “There’s no wait at the drive-through.”

The lesson learned? This is the 21st century. This is the era of an exorbitant number of customer service channels for most businesses (walk-in, phone, drive-through, self-service, web, e-mail, social media, etc.). And many customers who are in one channel are going to get very upset with a business because that method of obtaining service is slow, cumbersome, manual, or simply not a great customer experience.

The lesson learned is that businesses need to find ways to educate the customers on the other channels on an ongoing basis and real-time, so that the customer doesn’t feel trapped and doesn’t take out the bad experience on the company.

This involves having an ongoing Touch Point Plan with clients that includes periodic educational communications about the other channels, how to access them, and their benefits. This requires that companies know real-time what channels are performing like greased lightning and which ones are stuck in neutral. And this requires that employees get in the habit of “Educating Forward” – where they let customers know other channels available to them in case the preferred method of service is delayed or backlogged.

When it comes to providing a positive experience, sometimes the best path is the one that helps them avoid the bad experience. Give the customer a Plan B.


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