Customer Service Tip of the Week | Customer Service Solutions, Inc. - Page 194

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Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

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Fix Fast to Reduce Stress – 2/4/14 TOW

Posted on February 4, 2014 in Customer Service Tip of the Week 1 Comment


This tip is all about you. The vast majority of the advice we provide involves helping the customer, serving them better, or the benefits to the organization or the customer for creating a great experience.

For example, when we discuss service recovery – dealing with complaints or issues – we often talk about how quick resolution increases your chance for customer retention. We note that many customers feel better about the company when an issue is resolved quickly than if no issue had ever happened.

But when you think of service recovery and their impact on you, oftentimes you think of stress. When you’re on the phone or face-to-face with a griping customer, you may think “I’m dealing with an emotional customer” (or a raving lunatic, however you like to describe them). Your heart starts to pump, your temperature starts to rise; it’s not a situation that many of us find comfortable. It can create stress.

So when you’re considering how to deal with the situation, there is a benefit to you to resolve it quickly. A fast fix may reduce your stress. The longer the delay in identifying a solution, moving the customer to the next step, making that fix occur, the more time that you are dealing with the emotions, thinking, worrying.

On a more basic level, the longer it takes to deal with a complaint, the more likely you are to have to add items to a To Do list, to play phone tag with others, to send e-mails flying back and forth to co-worker and customer.

Please don’t misconstrue this advice to be to “give the customer whatever they want to get them off your back.” Instead, when faced with an opportunity to call the customer back the next day or take care of it while they’re on the phone, take care of it then. When given the options to resolve it over the next week or to begin the process now, begin. When you have a chance to get them in touch with your co-worker immediately or take their information and tell them someone will call them later in the week, handoff now.

Cut your stress by looking for the faster path to the fix.


Give the Customer a Plan B – 1/28/14 TOW

Posted on January 28, 2014 in Customer Service Tip of the Week 1 Comment


I was walking into my local bank branch a couple Saturdays ago to make a deposit. While I usually go through the drive-through, I didn’t have any deposit slips left, so I had to get some new ones at the bank. When I entered the lobby, I got the feeling of dread in my chest – 20 people in line ahead of me. I stopped, took a deep breath to calm the impatient side of me, and proceeded to the line to become customer #21.

After three minutes, I assessed the situation (3 tellers, 20 people in line, nobody had yet moved). I mentally calculated a wait time that would stretch into lunch if not dinner. And then I got an idea. I picked up a few deposit slips, and I left.

Sitting in the car, I filled out a slip, went to the drive-through (where there was NOBODY in line), and was on my way in less than 2 minutes.

At this point I realized that it would have been wonderful if an employee in the bank lobby had stated to the 21 of us in line “There’s no wait at the drive-through.”

The lesson learned? This is the 21st century. This is the era of an exorbitant number of customer service channels for most businesses (walk-in, phone, drive-through, self-service, web, e-mail, social media, etc.). And many customers who are in one channel are going to get very upset with a business because that method of obtaining service is slow, cumbersome, manual, or simply not a great customer experience.

The lesson learned is that businesses need to find ways to educate the customers on the other channels on an ongoing basis and real-time, so that the customer doesn’t feel trapped and doesn’t take out the bad experience on the company.

This involves having an ongoing Touch Point Plan with clients that includes periodic educational communications about the other channels, how to access them, and their benefits. This requires that companies know real-time what channels are performing like greased lightning and which ones are stuck in neutral. And this requires that employees get in the habit of “Educating Forward” – where they let customers know other channels available to them in case the preferred method of service is delayed or backlogged.

When it comes to providing a positive experience, sometimes the best path is the one that helps them avoid the bad experience. Give the customer a Plan B.


Don’t be the Reactive Representative – 1/21/14 TOW

Posted on January 20, 2014 in Customer Service Tip of the Week Please leave a comment


“But I answered his question…But I wasn’t rude…But I told her the policy…But I rang her up…But I called back.”

These are the responses of a customer service representative who is receiving some criticism or coaching from his boss. The employee’s words are filled with defensiveness, but they are also based on the assumption in the employee’s mind that they delivered solid customer service. If the employee answered the customer’s question, wasn’t rude, stated a policy, completed a transaction, or returned a customer’s call, then didn’t he provide great customer service? Shouldn’t he be immune from any criticism?

No.

The problem is that too many employees define great customer service or serving the customer in this way – “I responded to or reacted to the customer. I didn’t yell or scream. I addressed the facts and policies. I completed the task.”

In reality, these are the lowest expectations of someone in customer service. These are definitions of the bare minimum. These are characteristics of the Reactive Representative. When a customer engages the Reactive Representative, oftentimes the following occur:

  • The employee never moves toward the customer. Because if the customer needed something, the employee feels that the customer would go to the employee.
  • If the employee does move, he moves past the customer, rarely with eye contact. Because the employee is going somewhere, and the employee believes that if the customer needs them, the customer should ask.
  • The greeting never happens. Because the employee is waiting for the customer to say something.
  • There’s dead silence. Because the employee is waiting for the customer to ask the next question.
  • (Positive) Expressions don’t exist. Because the employee is thinking about a task, not about how they’re coming across to the customer.
  • The transaction ends in silence. Because the employee didn’t initiate the thanks.

These are examples of an employee expecting the customer to initiate and carry the conversation, the customer to create a positive tone, and the customer to clearly state their need or issue. These are also all examples of HORRIBLE customer service.

Don’t be the Reactive Representative. Be proactive. Be positive. Be the reason that the customer wants to return.


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