healthcare | Customer Service Solutions, Inc.

A Story of Willie and Aubrey - 2/8/22


The gift shop was a great experience!  Aubrey had bought items online from the shop for years, but she had never stepped foot in the store itself.  However, when travel plans took her on a trip to new surroundings, she took time out of her day to go to Read more

It Matters Who You Know - 2/1/22


The season ticket account holder has an issue, but he’s not too concerned about it:  I’m going to call my guy, and he’ll take care of it. The patient is confused about their bill.  The family member says: I know someone who can help. The husband discovers a problem in the Read more

Put an End to 1-Star Ratings - 1/25/22


If you ever had service performed on your car, I would not doubt it if you received the immediate e-mail asking for that 5-star rating. They want the big ratings because that makes them look good, and to get the big average rating you have to avoid the 1-Star Read more

Signs of Service Recovery Situations - 1/18/22


As we continue the slow trend of more and more customer interactions becoming in-person again, we need to remember those signs that we’re about to enter one of THOSE conversations.  It can typically take only 5-10 seconds to realize this is going to be a high-risk situation with the Read more

In Survey Development, Think in Reverse - 1/11/22


We often meet with clients interested in conducting a survey, and when we discuss the project, many clients come with questions in-hand.  They are interested, curious, even excited sometimes about the possibility of tapping into the voice of the customer! And when we review their questions and start to see Read more

Foster Positive Feelings - 1/4/22


I bet a lot of you all are like me - when you’re asked to share your feelings, it’s not always something that feels comfortable.  It obviously depends on the situation and who’s asking you to share your feelings.  So, many of us might hesitate in sharing our feelings. However, Read more

How to Make the Situation Right - 12/28/21


The manager in the field office felt that - when problems arose with customers - the company didn’t do an especially good job of responding effectively.  He felt like this was hurting customer renewals of annual service agreements.  The company developed many customer service and retention initiatives with little Read more

2021 Holiday Poem - 12/21/21


Breathe and rest and relax and rejuvenate. Close the eyes, and fill the lungs. Take a break, and be with friends. This is a time to begin. Renaissance is called a rebirth. Birth can bring new life. Life gives opportunity for living. Living gives opportunity for joy. We have so many outside factors, So many things that tug Read more

“I’m Sorry” Doesn’t Mean “I’m Guilty” - 12/14/21


Individuals and organizations mess up; that’s part of life… They told me that they were going to be at my home at a certain time; they were REALLY late.  The customer service representative said they would get a message to a co-worker, and the co-worker would call me back; I Read more

Apply Selfless Service - 12/7/21


Andrea had worked in human resources for years, and the company decided that it wanted to hire employees who were more customer service-oriented, regardless of the position.  After making that decision, they added some creative questions to the interview process. One of the most interesting questions that Andrea had to Read more

Caring Goes Beyond Competence – 11/30/21

Posted on in Customer Service Tip of the Week Please leave a comment

April went to get some routine car maintenance done at the local service center.  When they finished the oil change, she paid for the service, got her keys, went to her car, and opened the door.  As she was about to enter the car, she stopped.  Somebody had obviously vacuumed the floor mats.

Bonnie went to the hospital to visit her uncle.  She went to the 4th floor and stopped by the nurse’s station to ask which room was her uncle’s.  The unit secretary said “his room is the second door on the right.  We really enjoy caring for your uncle.  He’s a sweet man.”

Chuck brought his smart phone into the store because he was having difficulty understanding how to get some of the photo features to work.  After hearing Chuck’s description of his needs, the employee asked to take a look at the smart phone and said “Wow!  I love the case you have on the phone!” 

April, Bonnie, and Chuck all were provided a service or information.  In other words, an employee competently performed a task for the customer.  But each encounter was a little special.

April had that “Unexpected Positive Event” – what we refer to as the definition of a “WOW Experience.”  Bonnie wasn’t just given directions; she was provided with a feeling that her uncle was not only being cared for clinically as a patient, but her uncle was also cared about as a person.  Chuck wasn’t just a customer with a question to be answered; something about him – unrelated to the task at hand – made the employee go “Wow!”  And that compliment made Chuck feel special.

In delivering truly great customer service, go beyond the task.  Answering a question or addressing a need – showing that accuracy and competence – is a basic expectation; it’s important, but it’s the minimum the customer expects.  If you want the customer to feel valued or appreciated, say or do that little something extra.

Caring goes beyond competence.

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A Wait is a Moment of Truth – 4/27/21

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Moments of Truth in customer service can be conversations with a customer about some complaint that they have, they can be interactions when they’re buying something in the drive-thru of a fast food restaurant, they can be questions about an order that the customer calls in to the company, or they can be brief interactions in an emergency room or in the lobby of a government building.

During these interactions, there are often waits. At the fast food restaurant, the employee at the window is waiting for the food to be prepared. In the E.R., the employee waits for the room to be cleaned for the next patient.  When the customer calls about an order, there could be wait time while the employee researches the order and the customer’s question.

During these Moments of Truth, the employees are often waiting or doing an activity while the customer is present.  Yet, too many employees only communicate with the customer when the employee needs or conveys information. The employee doesn’t realize the importance of keeping the communication going during the rest of the Moment of Truth.

We need to view these periods of silence as opportunities to build rapport, as opportunities to improve the customer experience.  While research is being done or the wait is underway, we can simply say nothing and create a cold, impersonal experience for the customer – where inactivity can create customer doubt, frustration, or questions.

Or we could engage the customer.  We could talk to the customer about their situation, describe what is being done during the wait, educate them on some aspect of the product/service/facility/website, or note what activities may follow.  We could use these times of waiting and research as times to build rapport and relationship.

The next time you’re with the customer and the customer is waiting, keep the communication going.  Turn wait times into part of a positive customer experience.

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Make it Abundantly Clear – 1/14/20

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Becky was laying in her hospital bed and staring at the whiteboard on the wall.  It had a room number, the room’s phone number, and the date.  It had the pictures of the pain scale, with happy-to-sad faces and ratings from 0-10.  It noted when the last meds were administered and when the next meds were scheduled.  It talked about goals for the day and key next steps.  And it mentioned what diet she was on and what activities and precautions applied to her.  

Maybe even more importantly, it listed her Care Team. There was Dr. Smith.  There was her nurse, Victoria.  There was her CNA, Rodica, her therapist, Sharon, and others as well.  Next to each one of the caregiver names was a personal phone number.

Just by looking at the whiteboard, whether Becky was by herself or with family members, she knew what was going on.  She knew what the next step would be for her care.  She knew what she could and could not do.  And she knew who to contact and how to contact them directly for whatever needs she had.

Even more so, any individual that walked in the room – whether family, friend, or caregiver – had all the exact same information right at eye level.

This was a simple communication tool.  In the 21st century, a whiteboard doesn’t seem so valuable, but it was INCREDIBLY valuable to Becky!

So much of anxiety and fear relates to the unknown.  So much of confusion or concern or potential conflict comes from being in the dark.

To build your customer’s confidence and their comfort level with your organization, find ways to make it abundantly clear exactly who to contact and for what in your organization.  Find ways to make it abundantly clear what the customer has the capabilities to do on their own.  Find ways to make it abundantly clear what the next steps will be and when they will happen.

To create a confident customer, make it abundantly clear.

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