In healthcare, the patient experience mantras often include the phrase Always, such as: We have an always culture. This gets at frequency of action. Instead of service excellence being a most-of-the-time occurrence, some-of-the-time occurrence, an occasional or rare occurrence, the idea in an Always Culture is that the organization is highly consistent in its attitudes, behaviors, and actions toward and for the customer.
Therefore, this focus on Always is essentially a focus on consistency. Organizations that talk about Always are typically addressing specific behaviors or actions that are documented, expected, trained, and rewarded.
As an example from one of our clients, they try to always be Caring. This means they always treat others with dignity; they are always courteous; they are always trying to be helpful.
They’re always Committed to the organization, viewing their facility and their work as something to take pride in, something to care for so that the professional image is exhibited in their locations and in all they do.
They try to always convey Teamwork, where they respect and appreciate the contributions of co-workers. And they understand their co-workers to be the organization’s greatest asset.
Finally, they always strive to operate with Integrity – this means maintaining confidentiality. They’re always honest, they strive to be ethical in their decision-making. They are accountable for their actions and their inactions.
So, what is something that you should work on, and by “work on” we mean: What is one important aspect of customer service where you could be more consistent? With what aspects of your attitudes and actions can you get to Always?
See where your customer service lacks consistency, and strive for Always.