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Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

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Mastering Confidence in Customer Service – 4/30/24

Posted on April 30, 2024 in Customer Service Tip of the Week Please leave a comment

It’s not what you said…it’s how you said it.

If you’ve ever had someone say this to you, raise your hand.  (I just raised my hand)

Usually this is being said when someone is upset with you, but regardless of the reason, that phrase illustrates that HOW we say something often impacts the other person as much or more as WHAT words are used.

So, let’s use this truth to our advantage.  Confidence in customer service is an important discussion because we’re trying to instill confidence in the other person about what’s being shared.  The more they are confident in what we share, the more they’ll take our guidance, the more comfortable they will feel.  And the more confident they are in what we share, the less likely they’ll ask more questions, the less likely they’ll “answer shop.”

Here are some tips to instill confidence beyond the words you use:

  • Convey Calmness – Unless you’re going the enthusiasm route, exude a certain confidence by conveying calmness in your hand movements and their position when talking.
  • Use Brevity – Don’t drone on when a simple “Yes” is the real answer.
  • Add Some Inflection – Have variability in your tone when you want to ensure that your statement comes across like it’s from the heart, not from a script.
  • Avoid the Long Pauses – The “umms” and “uhhs” convey indecision and lack of certainty. If you are unsure of an answer momentarily, restate the question back to them to buy yourself some time, then directly move to the answer.
  • Complement Your Words with Your Body Language – Nod when saying something affirmative. Offer eye contact to show your intent on your answer and your customer.  Maintain good posture to show you’re assured of yourself and your statements.

 
To deliver great customer service, you not only need to have the right knowledge of your customer, policies, procedures, and products, but you need to confidently convey that information.

Master Confidence in Customer Service.

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Talk About Yourself to Build Customer Confidence – 4/16/24

Posted on April 16, 2024 in Customer Service Tip of the Week Please leave a comment

When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help them to become more confident by taking away the fear of the unknown.

One step in the technique that we use to train our clients for these situations involves employees talking about themselves.  If you’re the person they’re interacting with to help them with their concern, it helps their confidence that things will get resolved if they become confident in you.  So, after listening to them and asking them questions about their situation, convey your understanding of their situation back to them so that they feel like you are understanding what they need.

Then…talk about yourself:

  • I’ve been working here for 10 years now, and I’m very familiar with the different types of solutions that will help you in this situation.
  • I’ve worked with several other clients over the last 12 months who had similar needs, so I’m confident we’ll be able to help you.
  • We’ve helped other customers with similar circumstances, so we definitely have some options for you to consider.
  • When I heard your story, it immediately reminded me of some other customers that we’ve helped through this process.
  • I can definitely help you with that. I’ve got a lot of experience in this particular area, so let’s talk about what we can do for you.

 
Customer service is all about serving others, conveying our understanding of others, showing some empathy.  But sometimes the best way to serve others – when they are anxious or nervous about something – is to find ways for them to feel more comfortable, become more confident.

Talk About Yourself to Build Customer Confidence.

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Trust-building in the Moment – 6/13/23

Posted on June 13, 2023 in Customer Service Tip of the Week Please leave a comment

The customer is often the ultimate supplier of the information we need to help them.  So, we want customers to be open with us, to share their feelings, goals, issues, perceptions.

Building trust is a long-term enterprise, but many of us don’t have much time with the customer.  However, we still need the customers to be open enough to share with us so that we can be most effective in helping them.  Here are some keys to building trust in those short but important moments of truth…

Speak to what they’ve said.  The most important action is listening – asking the questions to get the information we need.  Most of the keys below are about what we say or what we convey, but it all starts with what we hear.

Speak with intent.  We need to be intentional about what we say.  Tossing in unclear words or commitments, having a tone that lacks confidence, making promises or sharing stories that don’t relate to what the customer conveyed can cause the customer to lose our main point.  It can cause them to think they haven’t been heard; they can lose confidence and trust.

Note what you can do by illustrating what you have done.  For customers to have faith that we can help, tell them what we can do, but it strengthens the story to tell them what we have done with others.  If we can illustrate a potential resolution that will be done for them by noting similar action taken for somebody else, it helps to build their trust and confidence.

Be open to engender openness.  If we want them to be open, we need to be open.  It’s hard to get somebody to share if they don’t feel like we’re willing to do likewise.  So, if you have questions that you need answered on their behalf, tell them that you need to investigate.  If you’re not 100% certain of the best option, tell them, and also let them know what you’re going to do to close that confidence gap.

Do what you said you will do.  Finally, so many of us judge trust based on whether or not the person did what they said they’d do.  This requires three things.  First, be clear with them on what we promised. This may include sending them follow-up messages to reinforce what we have verbally stated.  Second – obviously – do what we said we would do.  Third, tell them what we did.  Action is only as strong as the customer’s recognition that the action we promised actually occurred.

Tap into these 5 keys to build trust in that moment of truth.

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