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Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

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Quoting Einstein – 9/24/13 TOW

Posted on September 24, 2013 in Customer Service Tip of the Week Please leave a comment

Einstein once said “We can’t solve problems by using the same kind of thinking we used when we created them.”

With that in mind, think about your organization’s (or your own) current issues. . .

Your bank is losing accounts. Your team is losing season ticket holders. Your municipality is getting more complaints than ever, or maybe your hospital’s patient satisfaction ratings are dropping.

You personally are seeing the quality of your work decrease; your co-workers aren’t as responsive to your requests as normal; you’re feeling less organized, or you’re getting more criticism than you’re used to hearing.

You want to find a solution to these issues, but – using Einstein’s quote – you need to approach the solution with different thinking, different questions, a different process than you used to create the problem.

Now none of us intend to “create the problem,” but we do typically create a process, a program, a philosophy, or a way of prioritizing. We do have a method to use to gain input, to make decisions, or to execute a plan.

So here are some considerations for how to solve problems with a different kind of thinking. If you don’t use these currently, consider them:

  • Have a customer advisory group help you in better understanding the problem, identifying potential solutions, or “testing” programs/products/processes prior to implementation.
  • Ask front-line employees what issues they’re hearing and how the organization can more quickly identify chronic problems and develop solutions.
  • Look at how different industries deal with problems similar to yours. What could colleges learn about retention strategies from sports teams? What could hospitals learn from manufacturers about continuous improvement? What could a bank learn from a high-end retailer about the customer experience?
  • Ask an employee of some business you patronize how they always seem to be in a great mood or how they’re able to respond so quickly to requests.
  • Ask a vendor how they maintain such a consistently high level of quality.
  • Identify different “hats” to wear in analyzing a problem, and get a group of people to look at the same problem wearing these pre-defined hats. For example, have all members of the group analyze the problem using their “Data Hat” (They all look at the problem, its root causes, and solutions based on what the data’s conveying). Other examples could include: People Hat, Process Hat, Communications Hat, Materials Hat, Motivation Hat, etc.

When problems arise, find new ways to overcome old issues.

 


Educate Forward – 9/17/13 TOW

Posted on September 17, 2013 in Customer Service Tip of the Week Please leave a comment

When Bill brought his daughter Jenna to tumbling, it was for a make-up class. Jenna didn’t take a couple classes during the summer that they’d paid for, and Bill’s wife mentioned that there were a couple make-up classes available.

So Bill walked up to the window to ask the receptionist if Jenna could use one of her make-up classes that evening. The receptionist, Rebecca, asked if they had called or e-mailed in advance to confirm Jenna could drop-in for a class, and Bill responded “uh. . .no. . .sorry.”

This is when the customer service aspect of the experience got really, really. . .great!

This was a situation where the customer was wrong; the policy was for the customer to call ahead if he wanted to use one of the make-up classes just to ensure there was going to be space available in the class. The customer didn’t do that, but what made the service great was that Rebecca conveyed that she hoped there was space in the class. Rebecca didn’t criticize the customer for not calling ahead, but she did educate the customer forward about how he needed to do things differently in the future. She still smiled, had a positive attitude, walked out of the area to go check with the instructor to ask about availability in the class for Jenna, and came back with excitement when the answer was “Yes.”

Sometimes the customer is wrong. But that doesn’t mean our attitude needs to go negative. Sometimes we can correct the customer (“educate forward” is the term I use), and do it so professionally that the customer walks away happy.

When the customer is wrong, don’t let your attitude tumble.


Brilliance Among Mediocrity – 9/10/13 TOW

Posted on September 10, 2013 in Customer Service Tip of the Week Please leave a comment

Jennifer was witnessing a horrible customer experience first-hand – she was at the Department of Motor Vehicles. Luckily she’s at the point where she only has to go to the DMV every 8 years, but when she does go, her expectations for timeliness, attitudes, process, facility – everything – drop.

After waiting in line for 45 minutes and now having finally entered the office, Jennifer was in shock. Now remember that her expectations were rock bottom, so could the experience be worse than even she anticipated?

Sure the waits were horrible; the stark room with a barely functioning television and hard metal chairs were pretty lousy, too. The employees with the glazed stares or the monotone voices didn’t impress either. But the shock wasn’t the result of any of that; the shock was that amidst all the mediocrity, Jennifer saw a flash of brilliance. It was like a light – literally – like there was a brighter light around one person. Her name was Marie.

Marie was a DMV staffer who was administering a test, and Jennifer noted that Marie smiled ear-to-ear almost non-stop. She stood and introduced herself every time someone walked up to her work station to take a test. Her voice made her sound excited to see the customer. Marie even sounded encouraging during the test (“I hope this goes well for you” and “I’m sure you’ll do fine” and “You did great!” after the test was done).

It was as if Disney had transported one of its cast members to Jennifer’s DMV, but Marie was real, and she was sincere. Maybe Marie stood out because she was in the midst of mediocre customer service, or maybe she stood out because she conveyed she cared about the person. She did the same task as the co-workers sitting around her, but she did it in such a way that most of her customers smiled as they left. Most of her customers seemed to have more energy. Most of her customers fed off her positive nature.

We all do tasks, but no matter how good we are at those activities, we can always bring brilliance to the interaction with our customers.

Be brilliant, and watch your brilliance get reflected from your customers.


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