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Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

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React, Reflect, Respond – 6/16/20

Posted on June 16, 2020 in Customer Service Tip of the Week Please leave a comment

Sometimes you can’t help it. You gasp. You get upset. You get angry. You have this look of shock on your face. You say something defensive. You react.

I love people who are in customer service roles. These are the folks that people say things to in the business world that you wouldn’t expect. They are dealing with rude and obnoxious customers, odd situations, and complaints they didn’t cause. The topic and the person that they’re having to deal with can change literally minute-by-minute.

And through it all, these customer service stars try to be caring to that other person. They try to be selfless. They try to balance the company, the customer, and the co-worker.

But even customer service stars aren’t perfect, and they should not expect themselves to be perfect.

We’re all human, and we all react. The difference between people who are truly great in customer service and those who are simply in a customer service job is that those who are great may follow-up that natural reaction with reflection and a response based on that reflection.

The reflection involves understanding the situation, quickly understanding your own role, and then trying to create empathy in the moment for that other individual. The reflection is looking back on the similar experiences you have encountered in the past, the training you’ve received, and identifying the best ways to handle this unique situation.

That reflection is followed in the response – one where the combination of body language and tone of voice and the words you use and how you engage others is done in a thoughtful, professional, and solution-oriented manner.

Those who are great in customer service react naturally. We all do because we’re all human. But those who are dealing with these trying situations and these challenging customers are great at not letting that reaction continue unabated through the conversation. Reflection leading to a thoughtful response is what separates the good from the great.

React, Reflect, Respond.

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Serving the Technology-challenged Customer – 6/9/20

Posted on June 9, 2020 in Customer Service Tip of the Week Please leave a comment

The IT helpdesk representative was on a call with a customer, and in trying to troubleshoot an issue, the employee said, “Let’s start by opening Windows.” The customer said “OK,” and there were 2 minutes of silence. The employee twice asked, “Are you still there?” with no response. Finally, the customer got back on the phone and said, “Sorry about that; two of my windows were easy to open, but the third was painted shut.”

This is a true story, it came out of training we conducted almost 20 years ago, and in many ways it applies today, as well.

Not every customer grew up with technology, and not every customer loves or is naturally wired to work with technology. Especially in this age where so many are working remotely and we have a need to provide customer service remotely, we need to understand if the person we’re talking to is technology-challenged.

These people are as smart or smarter than any of us, but maybe they just have a different communication preference or a different background or a different level of experience and comfort with technology. To address these unique individuals, here are three key areas of focus.

Patience – First, it’s about our way of interacting with people. We need to be very patient and very empathetic/understanding, as well. A little bit of levity and laughter is always good when done appropriately. Keep in mind that we’re trying to create comfort with this person and reduce their anxiety, and the more patient and understanding we are in the words we say and the tone we use, the more comfortable they will become.

Phrases – Second, effective communication in these situations is based on understanding the importance of words. Even “windows” does not mean the same thing to everybody. Try to avoid the acronyms. Try to understand that simplicity is vital. Does “application” mean the same thing to everybody? What does it mean to “click on” something? Think about keeping things Short, Simple, and Summarized, so that they understand. And if you feel they don’t understand, ask them their understanding of what they see, should be seeing, or should be doing.

Process Steps – Third, don’t move through multiple steps quickly. Always end one step by confirming where they are before going on to step two. End each step with a clarification question if there’s any doubt about where they are at that point.

If we want to deliver great customer service, let’s tailor the process of delivering that customer service to the individual we are speaking with at the time.

Let’s provide great customer service in this technology world, particularly to the technology-challenged customer.

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The Deeper Reason to Transform the Customer Experience – 6/2/20

Posted on June 2, 2020 in Customer Service Tip of the Week Please leave a comment

Why are government offices putting up plexiglass between their staff and their customers?  Why is restaurant takeout being done in such a way that is contactless and yet still fosters engagement between the employee and customer?  Why have so many traditionally onsite businesses converted to delivery businesses?

The answer is obvious.  But I want to look at a different answer that is a little bit deeper.  Particularly as we are transitioning back into reopening many of our businesses, a lot of these changes are not changes in the product or service itself.  They are changes in how the product is delivered.  They are changes in the experience the customer has with the organization.  They are changes in how that experience looks and feels when the customer comes to our facilities and locations.

And we are making these changes not just to adhere to governmental regulations and not just to address new organizational policies.

We are making these changes so that our customers are comfortable and confident.  We want our customers, after experiencing this new way of doing business with us, to have confidence enough in our ability to deliver that product or service that they are willing to come back.

In other words, we’re doing this to create the comfort and confidence that leads to repeat business.

So, even though we are changing our operations to adhere to regulations and policies, start transitioning to a slightly higher-level set of questions.  When you are thinking of how to transform your customer experience, ask:  How can you make an experience that will create more comfort for the customer?  How can you create communications around the experience that make the customer more confident?

As you begin to make these changes, focus on the comfort and confidence that your customer will walk away with, and you will – in the end – focus on the things that are going to drive repeat business.

Design for customer comfort and confidence.

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