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From Conversation to Connection: Defining Customer Engagement - 1/7/25


Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation. After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several Read more

Self-empower for the New Year - 12/31/24


Jeff joined the company, in part, because he loved their approach to culture.  Leadership tried to create an empowerment culture.  They tried to develop an environment where, within certain parameters, individual team members could make a decision and feel confident that they would be supported by leadership. The reality was Read more

2024 Holiday Poem - 12/24/24


I sometimes hear it said That things have never been like this before. That challenges are unique, That stresses seem like more.   I sometimes hear it said That we're asked to do much more with less. That workloads are increasing, And we're resource-constrained at best.   And others often say That things are really very good. That they enjoy those Read more

Is Their Poor Planning Your Emergency? - 12/17/24


Have you ever heard the saying:  Your poor planning is not my emergency. I’ve heard it said often – not necessarily directly from one person to another.  More typical is that I hear it from the person having to drop everything and do something immediately because someone else didn’t think Read more

Empathy Examples for Everyday Situations - 12/10/24


I’ve often said that empathy is the single most important characteristic of people who are great at customer service.  If empathy is essentially “to understand the other person,” it helps so much to have that ability in order to specifically help someone.  To talk to what’s unique about them.  Read more

Tell Them Why You’re Giving Thanks - 12/3/24


Thank you! Merci! Danke! Doumo! Gracias! It seems like every language has a translation of Thank You.  Even though I only fluently speak English and speak Spanish, un poco, I – and probably most of you – have heard some or all of the translations of "Thank You” noted above.  Read more

Refine Your Decision-making Process - 11/26/24


Every day, you make decisions of what to do and what not to do.  And in the world of customer service, often the affected parties are our customers, our co-workers, and our company.  Here are a few quotes to consider when you’re thinking about evaluating and refining your decision-making Read more

Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

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The Gorilla Settled for Birdie

Posted on May 11, 2011 in Business Advice Please leave a comment

A take-off on a story from The Prairie Home Companion…

Vic takes his pet gorilla out golfing. They come up to the first tee, and the gorilla asks, “what do I do?” Vic says, “you see that opening between the trees? Hit the ball as hard as you can in that direction.”

So the gorilla hits the ball and it goes screaming down the fairway and lands on the green. Vic stands shocked in amazement. When he finally gathers himself, Vic hits a drive that trickles about 100 yards down the fairway. On his next shot, he hits a beautiful 3-wood about 200 yards toward the green. Left with about 50 yards to go, Vic hits a high wedge about 20 feet from the hole. When the gorilla and Vic walk up to the green, the gorilla looks at his ball and says “what do I do now?”

Vic says, “you’re supposed to putt the ball into the hole.”

The gorilla replies, “why didn’t you tell me that on the tee?”

In so many companies, the management of the organization knows the plan, they know the goals, and they know how success is defined. But when you ask the employees the plan, the goals, the mission, and the definition of success, you’re often greeted with blank stares or attempts that miss the mark.

It’s typically not the fault of the employee, it’s the responsibility of the management. If management wants to transform a culture to have a focus on what’s best for the customer, if they want to get different departments working together, and if they want long-term success, then they have to simply and clearly paint that picture over and over and over again.

Employees can “drive the green” in business if they know that’s the goal. They can hit holes-in-one in business if they know that’s the goal.

Work as a customer service leader and with managers to make sure that employees have a vivid picture of what you’re trying to accomplish and what their role is in achieving success. Help others to hit their own holes-in-one.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Never Chase a Profit

Posted on May 5, 2011 in Business Advice Please leave a comment

Increase your company’s profit by 10%. Improve your department’s profit by 20%. Increase your contribution margin by 30%.

There is nothing you can do to make that happen. It’s impossible. There is no way that you or anyone else can move a profit line. Period.

If your goal in your business life is to drive profits, you will never succeed by trying to move profits up. It cannot be done. You cannot physically move a number. You cannot physically add dollars to a profit figure. That’s not how it works.

Instead, on the top line, you have to know which actions that you take which cause your customers to spend more. On the bottom line, you have to know what actions to take that can reduce your expenditures. It’s a focus on the actions that drives profit, not a focus on the dollars.

The top line focus is the customer. Why do they buy? Why do they spend more? Why do they tell others good things about you? Why do they stay? The answers to these questions lead you to actions that help you grow the top line. You need to ask customers these questions. You need to act on the answers.

The bottom line focus? You may think it’s internal operations, but I disagree. The bottom line focus is the cost of acquiring that dollar from the customer. What does it take to get a dollar from a customer? How can you spend less to get the dollar? What are you doing that in no way attracts a dollar from that customer? The answers to these questions will help you determine how to reduce expenditures.

To increase your margins, focus on the customer. Never chase a profit.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


From Harvard’s Calculator to Your Ears…and Eyes

Posted on May 4, 2011 in Business Advice Please leave a comment

The Harvard Business School promotes its version of the “Customer Lifetime Value Calculator.” This is a method of determining the true potential financial impact of your customer to your business.

There are 5 main pieces to the impact-calculating puzzle:

· Base profit – Transactional profit

· Profit from increased purchases – Profit from multiple transactions

· Profit from price premium – Profit from willingness to pay more per transaction

· Profit from reduced operating costs – Profit from less expenditures to retain than acquire the customer

· Profit from referrals – Profit from less expenditures to get customers via referrals than marketing/advertising to acquire them

So if this is the financial “Why” of customer retention, what is the “How?” The “How” comes from 3 things:

· First, you have to have what we call a Client Relationship Development (CRD) strategy to continually “touch” and develop relationships with customers over time – even when they’re not spending a dime with you.

· Second, you need to have a Client Experience Management (CEM) strategy – where you build a service and sales experience that hits all the key hot buttons.

· Third, you need a Service Culture that creates the people, processes, attitudes, structures, communications, and general alignment of everything the organization is about…toward the customer.

Calculate your customer’s potential lifetime value, and then create the “How” strategies to tap into those dollars.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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