Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation.

After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several people in the class also had:  What does it mean to engage the customer?

The instructor said: That’s a great question!  Let’s think about engagement from two perspectives…

First, it’s the mindset and the attitude you take into these conversations.  If you are being engaged, you have a desire to help the other person.  You find a way to care for them in their situation.  You’re constantly trying to think of how to help them, how to understand them better.  Your attitude is that that other individual is the most important person in the world to you at that moment.

That’s an engaged attitude.  You are focused, concerned, and have the appropriate level of energy and enthusiasm FOR the other person.

The second perspective is about your action.  Literally, how do you engage the other person?   You take that desire to understand them, and you apply it by tapping into your own curiosity, by asking questions.

You apply that information they provided by using their name, restating their situation, their goals, their perceptions and preferences.

You act engaged by starting the conversation with them.  You take engagement seriously by seeking solutions, often on the spot.  By offering tips.  By sharing your knowledge with the purpose of not only helping to address their need but by also helping them to become more knowledgeable.  And you convey that you stay engaged by initiating follow-up, and by following through on what you promised.

View the other person as important, as interesting.  Then be proactive, personalize, tap into your own curiosity, and take action to engage the customer.

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