The person standing in front of you – that customer – has an issue. They were overcharged, received a past due penalty because they didn’t get it rectified in time, and want it all corrected with the penalty waived.

You’ve dealt with a similar issue 100 times, so you know the process, but do you know the person?

Let’s see…

Prior to standing in front of you, that customer waited 8 minutes in line. Prior to that, they rode a cramped (and somewhat smelly) elevator to your floor. Before that, they waited 3 minutes for an elevator.

Prior to finding the elevator, they walked/jogged in a driving rain from the back section of the parking lot to the building. Prior to that, they drove past your building because of poor signage and had to go around the block again to get back to the entrance. Before that, they drove 25 minutes to get to your offices.

Three days prior to that, they called your organization’s general number, waited on hold for 3 minutes, and then were told they’d have to come downtown with proof of the overbill to get the issue rectified. Prior to that, they tried to find out how to fix it by going to your website, but they spent more than 15 minutes online, including an attempted live chat, and couldn’t get an answer.

Two days before that, they got in an argument with their spouse who saw the past due notice and saw how much he THOUGHT she paid for the service before realizing it was overcharged.

Two weeks prior to that, the customer left a voice mail for an employee that was never returned. A week prior to that, the customer received the initial invoice.

Let’s revisit where we’re at right now. They’re standing in front of you with an issue you’ve addressed 100 times. The transaction should take 3 minutes.

You now know the full story. What are you going to do differently?

Know the story of the person behind the problem.

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