Talk about knowing and caring about your customer! This story about how a Domino’s Pizza delivery person may have saved a life was an amazing read and video. Check out the story, and think about how this could happen in your company…

An 82 year-old woman orders a pizza every day for 3 years. When one of her frequent delivery drivers learns that the customer hasn’t ordered in 3 days, the driver goes to the woman’s house and helps to find out that the woman had been on the floor of her home for 3 days and hadn’t been able to call for help. The woman will be fine, and this delivery driver may have saved her life. There are MANY lessons we can take away from this story.

First, be proactive with customers. Don’t allow their perception of you to be based purely on when they initiate the transaction or the conversation.

Second, monitor the activity of your customers. If something changes, that could be a symptom of a problem (or an opportunity for growth!). Act on those changes in behavior.

Third, care about your customer, and make sure they know you care by reaching out to them in ways that don’t always have a sales pitch attached.

Enjoy pizza, enjoy your customers, and enjoy life!

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