If you ever had service performed on your car, I would not doubt it if you received the immediate e-mail asking for that 5-star rating. They want the big ratings because that makes them look good, and to get the big average rating you have to avoid the 1-Star ratings. And it’s not just vehicle service centers; we’re inundated with requests for ratings in many aspects of our lives.
Granted, most 1-Star ratings are probably because the customer did not get their needs met, their question answered, or they had a bad experience. I’m sure many low ratings are legitimate, while many others are not truly worthy of only 1-Star. But wouldn’t it be great if we could avoid getting 1-Star ratings in the first place?!
Uncover Potential Low Ratings before They Leave
Remember that most customers who have an issue with the company will not complain to the company. So, if you’re talking to that customer or sending them an e-mail or engaging them in an online chat (or even meeting them face-to-face), if you want to get a sense for whether you’re going to get that 1-Star rating, ask for feedback before the end:
- Did you get your needs met?
- Did you get your questions answered?
- Do you have any questions or concerns before you leave?
- Did you have a good experience today?
If you ask the question before you end the conversation, great things can happen. If there is an issue, they may give you a chance to resolve it. If you resolve it, you have a better chance to keep the customer, and you have a chance to raise the 1-Star to 2, 3, or 4.
And you get one more perk. It’s likely that most of your customers are satisfied with their experience. Therefore, the more you ask for feedback, the more accolades, pats on the back, smiles, and “thank yous” you’ll get!
Put an End to 1-Star Ratings; in the moment, ask for and act on feedback.
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