When Alice walks into a business, whether it’s a restaurant or government building, whether it’s a Goodwill or a grocery store, she has a certain way about her.  She’s the customer, and it’s not unusual to hear her say to the employee:  Thanks for being here today!

It’s not unusual for Alice to keep the conversation going when the employee is ringing her up during a sale.  Alice will compliment a ring an employee is wearing or how helpful they were during their conversation.

Alice will talk to a customer service rep on the phone, and she’ll thank the employee for being patient with her questions.

If there was a role play during customer service training, and somebody was pretending to be a customer like Alice, the people watching the role play would likely say:  That customer is so nice!  Unfortunately, it’s just not realistic. Customers are not really like that.

Believe it or not, if we – the employees – were acting like Alice, customers would say the same thing about us:  Wow, that employee is so nice!  I wish all employees were like that.  I wish all employees had a good attitude, were appreciative of me coming in or giving them a call.  I wish all employees would continue to chat with me while they’re doing some activity.  I wish employees would be a bit more patient with me and ask me more questions.

Alice may be an unusually nice customer, but – for many customers – it would be unusual for them to engage an employee who is just as nice, just as appreciative.

One way to convey we care about customers is to reflect what we see in the best of our customers.  The best customer attitudes.  The best customer communication skills.

Reflect the best of your customers to deliver a great customer experience.

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