Accenture | Customer Service Solutions, Inc.

Home  /  2 of 3 Customers Switched Providers – Did Yours?  /  Accenture

Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

•••••

2 of 3 Customers Switched Providers – Did Yours?

Posted on February 1, 2012 in Business Advice, World of Customer Service Please leave a comment

A recent Accenture consulting research study noted that 2 out of 3 consumers worldwide “switched providers in at least one industry in the past year due to poor customer service.” In addition, “Forty-four percent of consumers said their expectations today are higher than they were just a year ago.”

Boiling these two key points down to a quick conclusion, you could say that today’s customers expect more, and they are highly likely to leave if you don’t meet those expectations.

So what do you know about TODAY’S customers? Don’t just think in terms of surveys you conducted on customers 2 years ago or market research conducted 4 years ago or focus groups you did 18 months ago. What do you know about the customers you have TODAY?

Older information from past customers about previous experiences in a different time can lead to faulty decisions for tomorrow.

Any organization that wants to continue to learn, to improve, to grow, to succeed has to – at the same time – continually communicate with and learn about their customers. What do they expect out of their experience? Why are they a customer? Why would they leave? What competitors are they considering or already patronizing? What makes them loyal to you, or what WOULD make them loyal to you?

Ensure you have an ongoing customer research strategy that provides you with the fresh intelligence you need to retain and grow with TODAY’S customer.

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/


Another Great Example of “Hire for Attitude, Train for Skill”

Posted on December 3, 2010 in Business Advice, Government Please leave a comment

In Halifax County, Virginia, the retiring Executive Director of Social Services, Betty Wells, reflected on her career. She’s quoted in the Gazette-Virginian article about how she viewed her job. Ms. Wells stated “I see my job as being one that I hire the staff that I think will be the best providers of customer service. Then train them to do their job, let them do their job, expect them to do their job and to do it in a professional way. The employees who work here try to treat everybody the way we would want to be treated.”

In a short statement, she described several keys to great customer service. First, hire people with a propensity to deliver great customer service. Don’t assume every prospective employee enjoys interacting with others, enjoys serving others, would rather meet the need of an individual than complete an administrative task. You’ve got to hire for the right attitude. It’s a lot easier to train someone in a skill than to re-wire someone’s attitude.

Second, formally train the staff – don’t just put them with a co-worker for a day of on-the-job training. Invest in creating a certain high standard of performance from your new staff. I used to work with Accenture (then Arthur Andersen) in the management consulting division. They sent all new hires to a college they owned in Illinois for 3+ weeks to train them in the skills they needed, the work ethic they desired, the culture they wanted, and the method of performing work they expected. While you may not have the time or funding available for 3 weeks of training, you need to devote enough training to ensure high productivity, adherence to key processes, high quality, and an understanding of the culture from Day 1.

Third, tell staff what you expect of them. Many staff complain (when they get their evaluations at year-end) that they didn’t know what was expected, or they didn’t know they weren’t meeting expectations. The more clear you are with your expectations of staff, the better the staff will meet them.

Finally, apply to Golden Rule of customer service to your job. Most recurring customers care how they’re treated, and more than 2/3rd of lost customers leave because they perceive you’re indifferent. You want others to care about you and your needs; treat others likewise.

Learn a little about customer service from this social services leader.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/