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Build Relationships with First-timers - 11/11/25


We’ve worked with one of our sports clients for over 10 years, and although the main focus of our work is research with their fan base, we also provide informal consulting advice and guidance whenever possible.  One approach we’ve talked about on and off for years is the need Read more

Last Impression Faux Pas - 11/4/25


Rightfully so, many customer service experts harp on the importance of the first impression.  It happens quickly, and it can impact the individual’s perception of you and the organization.  We even wrote a Tip of the Week on this years ago called First Impression Faux Pas. What many people tend Read more

Familying with Customers - 10/28/25


In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to Read more

Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

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Become a Best Practice – 11/26/19

Posted on November 26, 2019 in Customer Service Tip of the Week Please leave a comment

When evaluating the service that our clients provide to their customers, we look at all sorts of things – from employee attitudes to knowledge, from service skills to procedures, systems, and technology.  We look at navigation to and within the facilities, and we look at layout and signage and how they help to direct.  We notice when expectations are set, and how expectations are met.

The reason we’re looking at all these different factors is that different customers evaluate their service experience in different ways.  Consider the Millennial view v. the Boomer view.  This could be a first-time customer evaluation v. a long-term client perspective.  This could be the perspective of somebody who’s never utilized anyone in your industry v. those who have experienced your particular line of business in other parts of the country.

And although there are varied customers with varied evaluation points about their experiences, oftentimes Best Practices have certain key characteristics.  Evaluate yourself, your team, or your organization against some of these key qualities of Best Practice Customer Experiences:

  • The experience is consistently good, regardless of time-of-day, day-of-week, who the employee is, or whether it’s a call, meeting, e-mail, web visit, or online chat.
  • Staff are proactive, and there is an air of positivity and pleasantness from the staff.
  • Staff are patient, and processes are quick; when they’re not quick, there are frequent updates provided to customers.
  • There’s more of a focus on what can be done than what cannot be done.
  • Customers don’t need to know the process or know the business or know the employees to have a really good experience.
  • Everything from the web to the facility to the paperwork is intuitive to customers.
  • There is personalization and appreciation for the customer.

 
If you want to be the best you can be, then look at these characteristics of Best Practice experiences.

Make them a part of your everyday and every interaction.

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