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View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

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Groucho Marx and 8 Times More – 1/16/18

Posted on January 16, 2018 in Customer Service Tip of the Week Please leave a comment


Groucho Marx once asked “What would you rather believe? What I say, or what you saw with your own eyes?”

Now, my answer would be “I’d rather believe BOTH!” But, if the question was “What do you believe?”, then – for most people – the answer leans toward “What I saw.”

Research has shown that in face-to-face conversations, people are 8 times more likely to draw their conclusions about you based on your body language than based on your words.

So even if you try to think of the perfect thing to say, they’re noticing your posture, what direction you’re facing, your arms, your eyes and mouth, and your hand gestures.

The words you say are like the words written on the page of a children’s book, but how you physically appear to the other person often is like the page’s illustration that is more memorable to a high percentage of the readers.

So, face the customer or co-worker, with shoulders parallel to those of the other person. Be conscious of your eyes and eyebrows – using them to convey focus and interest in what’s, well, interesting!

Nod to confirm agreement or understanding, smiling to establish rapport and convey warmth. Have good posture – professional enough to convey confidence without appearing rigid.

Use hands and arms to convey openness and interest, and have a slight body lean forward when you’re listening to convey that what they’re saying is important.

It’s the little things that matter to many, and these little non-verbal things matter 8 times more to many people than what you say.

Send the right message to what they’re seeing with their own eyes.

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Imagine Being on TV – 10/31/17

Posted on October 31, 2017 in Customer Service Tip of the Week Please leave a comment


You’re performing your job – providing customer service over the phone – but cameras are all around. You are on LIVE TELEVISION!! What you say, how you say it – the mannerisms, the voice inflection, the eye movement, the hand gestures – it’s all caught on tape.

That also means the eye roll, the crossed arms, the shaking of the head, the huff, looking at your smart phone as your customer talks – it’s all caught on tape – YIKES!

Sometimes we allow ourselves to let our body language take a bad turn when we’re on the phone. That’s okay, isn’t it? It depends on your view of customer service. We believe that delivering great customer service needs to be an all-the-time attitude, not the proverbial light switch that we turn on and off based on who’s in front of us or whether we’re on the phone or face-to-face, texting or e-mailing.

That means when we’re engaged with the customer or a co-worker, regardless of phone or face-to-face – we want to be great. We want to let that other person know we care. We want to represent the company in a positive light. We want to have a positive impact on those whose day we touch – even if just for a moment.

When the interaction ends, we may want to roll the eyes or “smh” or huff or take a mental break and look at the smart phone for a minute. That’s definitely understandable.

Just know that when engaged with the customer in any manner, we need to be wired for excellence. If we imagine we’re on TV, it makes us self-aware. Then that attitude of service excellence can come through regardless of how we’re communicating with the customer.

Imagine being on TV to become more self-aware of how you need to come across to others.

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Your Future Differentiator – 7/25/17

Posted on July 25, 2017 in Customer Service Tip of the Week Please leave a comment


We’ve all seen it. Maybe we’ve all done it. But it’s a harbinger of things to come. Actually, it’s a microcosm of what’s already here.

You’re in an elevator, and a person walks in – may or may not look at you – and is staring intently at their smart phone. They look up just fast enough to ensure their floor’s button is hit, and then they’re back to their phone.

You’re walking down the street or at the mall, and as you do your window shopping you notice that you’re spending as much time dodging people who are so intently focused on their phone that they assume everyone will just get out of their way. Or maybe they don’t care if they bump into you. Or maybe they don’t realize they’re walking by hundreds of people – because people are secondary to the feed on the phone or the latest notification or the latest picture of a dessert that a friend posted on social media.

I was watching a golf tournament recently where fans were behind the ropes as famous golfers walked right past them. The fans were so busy looking at their phones and filming the golfers that they didn’t make eye contact with the golfers, they didn’t say “hello” or “good luck” or “the sky sure is blue.” They didn’t engage the person that was a foot away from them because they’d rather just take their picture and post it on social media.

This looking down, this lack of engagement is an habitual obstacle for many who want to shine in the business world, but the good news is that their obstacle is a future differentiator for you.

People who are more focused on the phone in the hand than the human in front of them are not learning how to engage in a 1-on-1 personalized fashion. They’re not learning about body language and tone, they’re not learning how to make someone else feel important – more important than a 3 by 5 inch inanimate object.

These individuals – and we all know them, are related to them, or may be them – are largely good people, but they’re not developing a key skill of customer service: Making the person in front of you seem like the most important person in that world.

Your future differentiator is your ability to ignore your phone or your tablet. It’s your ability to engage others personally and professionally in dialogue – making the individual more important than the technology.

Become great at ignoring the technology when engaged with others, and become a star communicator in the eyes of those you serve.

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