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Create Awareness of Alternatives - 2/4/25


Sandy was hungry, and she was on the move.  Driving between meetings, she saw the restaurant sign and pulled in.  The fast-food restaurant had two drive-thru lanes.  One was for any customer who wanted to place an order on the spot. The other was for mobile orders only.  The Read more

Listen with Your Eyes - 1/28/25


Out of the corner of his eye, Patrick saw the customer enter the lobby.  The customer was carrying a large shoulder bag with several papers in her hand.  The customer was shuffling the papers and looking down; then she stopped, looked up, and saw the staff navigator sitting at Read more

When You’re the Educator, What Should You Teach? - 1/21/25


The best customer service professionals are also excellent educators.  Not only within the organization, but I’m talking specifically about the role they play as educator with their customers.  With all the self-service options that technology provides, customers often have the opportunity to do things on their own, to investigate Read more

Wrap It Up Right: Why Follow-Up Communications WOW Customers - 1/14/25


Dena had some questions about her water bill, so she looked for answers on the utility’s website.  She didn’t find specific answers, and she really didn’t want to get on the phone with somebody at the time and risk staying on hold.  She had lots going on, but she Read more

From Conversation to Connection: Defining Customer Engagement - 1/7/25


Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation. After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several Read more

Self-empower for the New Year - 12/31/24


Jeff joined the company, in part, because he loved their approach to culture.  Leadership tried to create an empowerment culture.  They tried to develop an environment where, within certain parameters, individual team members could make a decision and feel confident that they would be supported by leadership. The reality was Read more

2024 Holiday Poem - 12/24/24


I sometimes hear it said That things have never been like this before. That challenges are unique, That stresses seem like more.   I sometimes hear it said That we're asked to do much more with less. That workloads are increasing, And we're resource-constrained at best.   And others often say That things are really very good. That they enjoy those Read more

Is Their Poor Planning Your Emergency? - 12/17/24


Have you ever heard the saying:  Your poor planning is not my emergency. I’ve heard it said often – not necessarily directly from one person to another.  More typical is that I hear it from the person having to drop everything and do something immediately because someone else didn’t think Read more

Empathy Examples for Everyday Situations - 12/10/24


I’ve often said that empathy is the single most important characteristic of people who are great at customer service.  If empathy is essentially “to understand the other person,” it helps so much to have that ability in order to specifically help someone.  To talk to what’s unique about them.  Read more

Tell Them Why You’re Giving Thanks - 12/3/24


Thank you! Merci! Danke! Doumo! Gracias! It seems like every language has a translation of Thank You.  Even though I only fluently speak English and speak Spanish, un poco, I – and probably most of you – have heard some or all of the translations of "Thank You” noted above.  Read more

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Educate on Profits

Posted on February 4, 2010 in Business Advice, Education 1 Comment

Peter Waller, Chief Executive Officer of Corinthian Colleges, was speaking about the recent performance of the organization in terms of its financials late last year (http://seekingalpha.com/article/186144-corinthian-colleges-inc-f2q10-qtr-end-12-31-09-earnings-call-transcript). And one of the key areas he addressed as a part of that discussion was the improvement in student satisfaction.

Before I go further, what this CEO did was to link (early on in his conversation) financial performance to student/customer satisfaction.

To put meat behind his belief in the cause/effect relationships between these two measures of performance, he noted several major initiatives focused on driving increases in student satisfaction such as: ‘Major increases in faculty development, increased investment in student services personnel, investments in new technology in the classroom, and increased wireless bandwidth at the campuses.’ He stated that "We will continue to focus on creating an outstanding experience to students at every campus and every program. We believe that if our students are satisfied and find value in our services; we will continue to grow and ultimately create value for shareholders."

This is a leader who understands the link between satisfaction and financial performance. He measures that link. He invests in those things which should drive up student satisfaction, knowing how that impacts business success. He gets it.

Many leaders discuss the importance of customer service. But do they measure it? Do they make strategic decisions which may – short-term – cost money or require resources? Do they change operations, processes, and people to improve student or customer satisfaction because they understand the link to profits?

If the answers in your organization are "No, No, and No," then your leaders may need to gain a better understanding of what truly drives long-term success.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Understanding the “Community” Aspect of Community College

Posted on September 11, 2009 in Business Advice, Education Please leave a comment

When most people think of college, they think of going to an institution to learn. They think of the classes and the schoolbooks. They think of teachers and the classroom environment. In the world of community colleges, life is no different. However, when you think of the term “community college,” at some point we need to focus on the word “community.”

The word “community” is important because the community college typically supports a relatively small geographic region. It typically supports a population of people in close proximity.  What is said about the college, what is believed about the college can be transmitted from person to person very quickly in a community.  And so much of the success of community colleges is the success (or lack thereof) of that word-of-mouth – the conversation that takes place between family members and friends and co-workers about what experiences are like at a community college.

And that word-of-mouth is important.  It’s important because it helps to either raise the profile in a positive way such that people are drawn to the college, or it can bring down the general perception of the college such that individuals are unwilling to even give the college a chance.  And the perception that led to that word-of-mouth is often a perception in the mind of existing students who potentially could drop out or come back for additional courses. The perception is in the mind of potentially qualified employees who are considering where to work. If they hear great things, then they might apply for a job. If they hear awful word-of-mouth, then they may go elsewhere. So the perception that the community has of the community college can impact volumes, revenues, retention rates, and the ability to acquire and retain highly qualified employees.

Community colleges need to make sure they understand the drivers of the perception that others have of the institution, they need to understand how to develop relationships with the community, they need to understand how to create a culture of responsiveness and customer service, and they need to make sure that they are measuring this perception and acting on trends over time.

Make sure that the community has a positive perception of your organization.

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/


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