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Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

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To Assure, Ensure You Do This – 2/9/21

Posted on February 9, 2021 in Customer Service Tip of the Week Please leave a comment

Vince Lombardi – famous professional football coach – became a big hit on the speaker’s circuit during his time coaching.  He applied many of his principles in football and life to business, and one of his great business quotes is:  Confidence is contagious and so is lack of confidence, and a customer will recognize both.

Whether the customer is anxious or not, you want them to feel confident in what you or your organization are going to do…confident in what you or your organization says.  You want to impart your confidence to them.

You want to assure them that issues will be resolved, orders will be filled, and needs will be met.  You want them to be confident, and their confidence benefits you.  The more confident they are, the fewer questions they’ll ask.  The more confident they are, the fewer times they’ll contact you for updates.  The more confident they are, the more patient they will be in gaining closure on the situation.

So how do you build confidence in the moment?  You need to assure them.  Assurance is about your being confident – with your words and tone and body language.  It’s about conveying positivity, and it’s about more than you simply telling them the outcome that will occur:

  • Show them the plan – the steps that will get them from Point A to Z.
  • Prove how many times you’ve helped customers in similar situations.
  • Tell a story of a recent success example – how someone in their position got the outcome they’re seeking.
  • Promise or guarantee or pledge what you’ll do next or how you’ll shepherd the situation through to a final positive outcome.

 
To build a customer’s confidence, convey your confidence, and assure them by helping them visualize the path to a positive solution.

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Whether You Believe You Can Do a Thing or Not, You Are Right – 8/18/20

Posted on August 18, 2020 in Customer Service Tip of the Week Please leave a comment

This is a famous Henry Ford quote, and the quote is all about self-belief, all about confidence.

We’ve often spoken about the need to be confident and how to gain confidence, because that confidence – or the lack thereof – is imparted on the customer.

But how does a customer tell if you’re confident?  And why is that important?

As a customer, I’ve been in a situation far too many times when I’m seeking guidance or input.  I’m trying to understand the process or I’m trying to understand a deadline.   If I know the process and the deadline, if I know how they’re going to get to the answer or how they’re going to fix this product issue, my expectations get set.  I have a game plan.  And where there is no game plan, often there is anxiety or worry.

You don’t want your customers feeling anxiety or worry.  And if that anxiety or worry comes from you, then it is attached to your company, and the perception of you and the company is lessened.

As a customer, when I sense that lack of confidence, I’m sensing it because there are long unexplained pauses before answers.  Because there’s a lot of “I don’t know” without a lot of “I’ll find out.”  Because they never say that they can answer that for me or help me with that.  Because I’m put on hold without being told why or am transferred without being told to whom.  Because the voice wavers and there’s a lot of “ummm” and “hmmm.”

So much of that perceived lack of confidence comes from things employees do that they should simply eliminate.

Eliminate the long pauses – keep the conversation going.  Don’t say “I don’t know” unless you follow that up with “I’ll find out.”  If you want to help, don’t avoid saying that you want to or you can help.  Don’t put people on hold or transfer them without letting them know to whom and why.  Don’t provide the unnecessary “ummm” and “hmmm.”

Sometimes saying less conveys more confidence.

Convey your self-belief – your confidence – to your customer.

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The Deeper Reason to Transform the Customer Experience – 6/2/20

Posted on June 2, 2020 in Customer Service Tip of the Week Please leave a comment

Why are government offices putting up plexiglass between their staff and their customers?  Why is restaurant takeout being done in such a way that is contactless and yet still fosters engagement between the employee and customer?  Why have so many traditionally onsite businesses converted to delivery businesses?

The answer is obvious.  But I want to look at a different answer that is a little bit deeper.  Particularly as we are transitioning back into reopening many of our businesses, a lot of these changes are not changes in the product or service itself.  They are changes in how the product is delivered.  They are changes in the experience the customer has with the organization.  They are changes in how that experience looks and feels when the customer comes to our facilities and locations.

And we are making these changes not just to adhere to governmental regulations and not just to address new organizational policies.

We are making these changes so that our customers are comfortable and confident.  We want our customers, after experiencing this new way of doing business with us, to have confidence enough in our ability to deliver that product or service that they are willing to come back.

In other words, we’re doing this to create the comfort and confidence that leads to repeat business.

So, even though we are changing our operations to adhere to regulations and policies, start transitioning to a slightly higher-level set of questions.  When you are thinking of how to transform your customer experience, ask:  How can you make an experience that will create more comfort for the customer?  How can you create communications around the experience that make the customer more confident?

As you begin to make these changes, focus on the comfort and confidence that your customer will walk away with, and you will – in the end – focus on the things that are going to drive repeat business.

Design for customer comfort and confidence.

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