customer experience | Customer Service Solutions, Inc. - Page 16

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

There’s Positivity in Patience – 5/28/24

Posted on in Customer Service Tip of the Week Please leave a comment

The employee at the financial services firm was working with a new client on a relatively simple loan.  The documentation was about as clear as it could get to the employee, but the customer had lots of questions.  The employee calmly, clearly, and specifically answered each question.  The meeting took a little while longer than normal, but all the paperwork was completed right the first time, and the customer walked away feeling comfortable with what they did and confident in the company.

The nurse dispenses meds to many patients every day, and she always puts the pills in a little cup for the patients to take; but one patient is much more receptive to taking the meds if they’re put in a spoon.  So, the nurse makes sure that, for that one patient, there’s a spoon available.  It takes a few extra seconds to get the spoon, but the patient is less hesitant to take the medication, and the encounter is much more pleasant.

The high school central office staff person is answering call after call. The questions are usually pretty simple, or she quickly identifies where to route the call.  Despite the many calls she gets, with each one, she slowly and pleasantly introduces herself, notes the area she’s located, and makes a warm greeting to the caller.

Each employee is being patient.  Each has a task to do, and they could spend less time doing it in the moment, but the experience would not be as good from the customer’s perspective.  The perception of the employee would not be as positive.  And the total time required to handle those encounters, could easily be longer if the employee was not so patient.

For example, maybe the financial services person would need a second meeting because the customer didn’t feel comfortable with how the Q&A was going.  Maybe the nurse would have a longer and more challenging conversation with the patient, trying to get her to take the meds out of a cup.  Maybe that caller into the central office gets transferred incorrectly, and it wastes a co-worker’s time because the central office staff person was trying to move the call along too quickly.

Rarely does patience hurt the customer experience in the short-term, and it will infrequently take up excessive company resources in the long-term.

Convey a little extra patience to create a little more positivity.

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The Goal – A Great Experience – 5/21/24

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The following is a narrative of a great experience (people, process, service, facility) at a minor league sporting event – key points that could apply to any business are in bold

Mark and I pulled into the parking lot, excited about the game.  The Slapshots had been on a roll lately, and this was my first chance to see them play this year.  The line moved smoothly and signs alerted us to the $10 parking charge, so we had the money ready when we reached the parking attendant.  “Good evening, and welcome to the Slapshots!” the man exclaimed as he took the money.  “Please follow the other attendants’ directions to your parking spot, and have a terrific night!”

The ticket window attendant offered a friendly “hello!” and offered to help us locate the best seats.  I asked about the $22 seat locations, and – showing me a color-coded map of the arena – she pointed out the best remaining seats for that price.  She asked if we were familiar with the ice box seating.  We weren’t, so she explained the expanded food and beverage service in those seats.  We agreed to the extra $5 to avoid missing any game action in the search for food. “Great,” she said, as she rang up the sale.  “Enjoy the game, and here’s some information on season ticket packages in case you’re interested.”

We entered the main concourse and immediately spotted the merchandise table and requested a couple team magazines.  “Is this your first Slapshots game?” the booth worker asked.  Since it was Mark’s first game, the employee pointed to the “Hockey 101” fact sheets on the table.  “You might find this useful if you’re new to the sport.  A lot of folks around here are, and they find this useful.” 

Mark followed the signs to our section, and an usher greeted us and showed us to our seats. The menus were on our seats, and we placed our dinner order with the server who appeared almost as soon as we sat down.  “What great seats!” Mark said, as the puck slammed into the window right in front of us!

It was an awesome game, and the food was great, better than expected for minor league hockey. At the second intermission, we walked the concourse to stretch our legs and grab a drink.  The Slapshots had taken the lead by the end of the second period, and the staff we talked with were excited about the game and thanked us for coming.

After an exciting ending to the final period to secure a 5-4 victory for the Slapshots, Mark and I headed to the exits.  “That was a ton of fun!” Mark exclaimed.  “I’m going to stop off at the information desk and find out about their season ticket packages.”

Whether it’s the people, the process, the service, or the facility – learn from these examples to move all aspects of the customer experience from good to great.

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Your Best Ability is… – 5/14/24

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I enjoy watching sports, and I’ve even listened to some sports press conferences over the years, just to hear what coaches are saying.  Basically getting the leadership perspective from the sports industry either out of my interest or curiosity, or to figure out how to apply it to the business world.

A pro football coach was discussing some of the injuries that players were dealing with, and he stated: Someone’s best ability is their availability.

I found this interesting, because usually when we talk about the best players, we’re talking about those with the best skills.  But really, the most impactful players are the ones that are on the field, the ones that are able to participate in 80%, 90%, 100% of their team’s plays.  Maybe there are more skilled players on the bench, but because they’re nursing injuries, they may miss weeks of games or may be limited to only a few plays for each game.

In customer service, availability is also huge.  It’s not just a matter of handling that question or the complaint.  It’s a matter of being available to communicate.  Availability is the opportunity to serve.  Availability gives us a better chance of being responsive.  Availability enables us to show our abilities, to show our skills and knowledge.

So how do you make yourself available?

Consider how you can be available via the phone or via e-mail a little bit more.  Consider how to spend less time in meetings to find more time for the customer.  Look at the administrative tasks that you perform, those reports you produce for management, and determine how to spend less time on these to free up more time for the customer.  Find activities you perform that do not affect the customer, and figure out which of these items you could stop doing, reduce time on, or defer to the lighter times of the day or week.

You have tremendous abilities in customer service, communication, and issue resolution.  To be even more impactful, find ways to make availability your BEST ability.

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