customer experience | Customer Service Solutions, Inc. - Page 53

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

4 Actions for the Customer - 9/10/24


One way to look at the difference between proactive and reactive is that proactive is something that’s often done before it absolutely has to be done.  Maybe it’s something done that really doesn’t have to occur, but your professionalism takes over, and some action or communication that you know Read more

Don’t Kick the Problem Down the Road - 9/3/24


The error was obvious.  Shania is a clerk at a local government office, and she could tell that something was wrong with the permit request.  She was about to reject the request because the address was invalid. If this would have been handled like the normal process, Shania would have Read more

Reflect the Best of Your Customers - 8/27/24


When Alice walks into a business, whether it’s a restaurant or government building, whether it’s a Goodwill or a grocery store, she has a certain way about her.  She’s the customer, and it’s not unusual to hear her say to the employee:  Thanks for being here today! It’s not unusual Read more

Create Your Personal Motto - 8/20/24


Take a look at these mottos: It’s the real thing. Just Do It. Have it your way. Betcha can’t eat just one. Breakfast of champions. Do you know the companies?  The answers are at the bottom of this tip. So why am I asking you about mottos?  And why do almost all of them make me Read more

Create MAGIC with Your Customers - 8/13/24


Years ago, we worked with the Orlando Magic in the NBA, and they needed more consistency in their customer service – they needed a standard of engagement with the fans and their account holders.  They were trying to identify the “Orlando Magic Way” – their desired customer experience with Read more

The Customer Decides the Company’s Fate – 9/2/14 TOW

Posted on in Customer Service Tip of the Week 1 Comment


Argue with the title if you want – “Nobody decides MY fate!” or “I’m in control of my own life.” or “Our nutty CEO decides our company’s fate.”

Feel free to make whatever argument you’d like to make (and I’m sure many are valid), but here’s my perspective. I’ve worked with local government organizations where community complaints about a particular agency cost the leader his job and cost the municipality millions of dollars in rework that also served as repentance.

I’ve seen professional sports clubs where the dwindling attendance caused executives to lose jobs, or the teams spent millions more than in the past to acquire new fans through marketing, advertising, and sales efforts.

There are so many healthcare organizations today whose CEO is seeing that their government reimbursement is being impacted more and more by the results of patient satisfaction surveys.

In other words, the customer’s voice matters. . .BIG TIME!

That means that we have to listen when they care enough to complain. We have to have a process of frequently soliciting feedback to understand their feelings, perceptions, plans, and suggestions. We have to ask at the end of conversations about experiences so we can fix issues on the spot, and so we can find out what they really liked.

The customer deciding our company’s fate means that once we have them, we have to create a culture that seeks to serve. We have to view them for their lifetime value, not transactional amount. We have to nurture the long-term relationship rather than focusing solely on the task at hand. And we have to become so vital to them, so trusted by them, so much in relationship with them, or so pleasing in their experience with us that – when the fateful decision is made – they decide to stay and grow with us.

In other words, if everyone in the organization truly believes that the customer decides the company’s fate, how would we be different than we are today?

Ask the question, and then live the answer.

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The Healthcare Customer Service Runaround – 8/19/14 TOW

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The following is a true story of a customer service runaround…

  1. Nate’s physician suggested that he have a diagnostic procedure.
  2. The hospital called Nate to schedule the procedure; they suggested he get the CPT code (procedure number) since Nate wanted to get an estimate of the procedure charges.
  3. He called his physician office and got the CPT code.
  4. At the direction of the physician office, he called another office (in another town) for an estimate. He okayed the procedure based on the estimate being somewhat reasonable.
  5. Nate had the procedure and received results – all were good!
  6. He received the bill – 60% above the estimate.
  7. He called Billing and talked with Kristin. She said that they billed correctly, but Nate was only given 1 of the 2 CPT codes and was told the wrong estimated price; Kristin told him to talk to the insurance company and have them possibly appeal to the office (which was part of the same company as Billing, which was also the same company as the scheduler, which was also the same company as the estimator).
  8. Insurance said that they may be able to do something if the physician office said that the procedure wasn’t warranted.
  9. The insurance company called the physician office for Nate and left a message at the physician office.
  10. The office called Nate and said the procedure in question was ordered correctly, but they were adamant that they don’t give out CPTs – so they couldn’t help with his issue; they suggested that Nate call Scheduling – maybe they give out CPT codes.
  11. Nate called Scheduling; they said that they don’t give out CPTs; they suggested he call the Estimate department.
  12. Nate called the Estimate department; they said they don’t give out CPTs, but the supervisor would call him the next day because she may have access to information that the front line employee couldn’t access.
  13. Nate called a week later after having received no call back, and he left a message.
  14. The Estimate department called back and said to call Billing.
  15. Nate called Billing, and the lady he spoke with sounded familiar – she was Kristin. She said the physician office wasn’t telling the truth when they said they don’t give out CPTs.

One procedure and fifteen communications. There was no resolution, no ownership, and no accountability. Most of the conversations were with one company and four different departments/offices, but they operated as if they were four separate companies.

In most of the conversations, the individual employees were personable and somewhat helpful – they probably received good evaluations for their actions during the call. But from Nate’s perspective, this was a royal mess.

Don’t assume that one pleasant conversation equates to one happy customer. Ensure the company isn’t giving the customer service runaround.

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Why are they Calling You? – 7/29/14 TOW

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The customers were complaining about being transferred multiple times, about voice messages not being returned, about e-mails they sent that received no response.

Then the company responded with solutions.

The staff needed to be more responsive. The staff needed training. The company needed a new policy. A monitoring system for staff responsiveness needed to be put into place.

The scenario I just described happens thousands of times per day across the customer service landscape, and it happened recently to me as well with one of our clients.

However, there’s an inherent problem with this scenario. Too often, the focus is ONLY on how to respond better, more quickly, and more consistently.

The bigger question, the root cause question is this – Why is the customer calling in the first place?

Is it a complaint about a defective product? If so, then why is the company selling defective products?

Is the question about poor customer service? Then why is the service so poor?

Is the call requesting a status update? Then isn’t there another way for the customer to get a status without calling?

Is the contact made by the customer so they fully understand the next steps? If so, then why weren’t those next steps conveyed clearly, simply, and in a documented manner already?

I would never advise any company NOT to try to improve. But before you try to address issues of responsiveness, find out the reasons you’re having to respond in the first place. Then find ways to reduce the need for the customer to call you directly.

Know why they are calling you.

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