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Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

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Don’t Hibernate on Your Customers

Posted on July 6, 2010 in Business Advice, Sports Please leave a comment

Summer is the downtime for many sports – NBA, NFL, NHL, etc. But for the staff of those organizations, there is no downtime. This is a time to sell for the upcoming season, having completed renewals. But those organizations need to realize this is also the time to learn, to view their existing season ticket holders (STHs) as suppliers of the information needed to gain referrals, gain information on share partners, gain intelligence on the information needed to retain them in Spring 2011.

For sales to new STHs, this is the time to think renewal as well. At the initial sale, that’s the best time to know why they signed up for tickets, who are the share partners, what do they expect from the game day experience and their relationship with your organization, how do they prefer to communicate with you, and how/when do they expect to use their tickets.

There is no downtime in customer retention.

Don’t let retention efforts go into hibernation this summer.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Decrease Paperwork. Increase Patient Satisfaction.

Posted on June 22, 2010 in Business Advice, Healthcare Please leave a comment

Paperwork – it’s one of the biggest roadblocks to patient satisfaction. You’re having pre-admission testing at the hospital. You’re getting registered for outpatient surgery. You’re there for treatment or a diagnostic procedure. And all the while – in this age of technology – you’re filling out the same information on paperwork over and over and over again.

Processes and the paperwork involved are huge drivers of dissatisfaction in hospitals and other healthcare facilities. The Valley Health System in Nevada is attempting to shorten the timeframe and paperwork involved in checking in for appointments. They’re adopting self-service entry as an option at its five hospitals.

Patients can enter information into a kiosk, sign consent forms, make payments, confirm insurance information, etc. Keep in mind that this essentially automates a manual process, but it does so in such a way as to eliminate some employee instructional involvement with the customers, engage the customer during waits, automatically update information in the hospital’s computer system without the employee having to key the data, and increase quality of data input.

You can draw several conclusions from the www.marketwatch.com article (http://www.marketwatch.com/story/the-valley-health-system-improves-the-patient-experience-with-self-service-check-in-from-ncr-2010-06-22?reflink=MW_news_stmp).

But the main conclusion I want to highlight is this – paperwork is a dissatisfier. Question EVERY piece of paper you create, every manual form you use, every data entry procedure that starts with someone writing information on a piece of paper.

Question EVERY piece of paper. It’s about more than “going green.” It’s about productivity, patient (customer) satisfaction, process quality, and reducing perception of wait time.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Be an Everybody Business

Posted on June 18, 2010 in Business Advice, Carolinas, World of Customer Service Please leave a comment

Pizza…Yum! I was getting a takeout order at Hawthorne’s Pizza in Charlotte, NC, for the first time. As I walked in, the hostesses greeted me with a smile, asked how they could help, and showed me to the counter where I could pick up my order. As I approached the counter, two staff walking by made eye contact, smiled and said hello. I was greeted by an employee at the counter who asked how he could help – he smiled, confirmed my order, noted he’d get my order together and get right back to me. As I stood for a few seconds, I noticed that ALL the employees were moving, working, processing orders, taking food out to the tables…and smiling.

They were having pleasant conversations with each other and operating efficiently at the same time. Another employee walked up to me and asked if I had been helped. When the individual who was getting my order came back, he took the credit card, engaged me in light discussion, and closed the conversation with a smile and appreciation.

As I turned to walk away, another employee walked past me, made eye contact, smiled and said hello, and as I walked out of the restaurant, the hostesses smiled again, thanking me for coming in, and holding the door open for me.

I was in the restaurant less than 5 minutes, but one thing was obvious. This was an “Everybody Business.” Everybody smiled. Everybody worked efficiently. Everybody engaged me. Everybody seemed to be having fun with what they were doing and/or with each other.

When you experience an Everybody Business, you have to realize that this is not by accident. It’s by design. To have everybody operating in the same positive manner – naturally, smiling, engaging customers – that happens only because management wants it to happen. They hire staff with that attitude, train them on how to interact, and model those behaviors themselves.

They don’t leave it to chance that you’ll get good service with Employee “A”, but you could get bad service from Employee “B”. They don’t want that risk. They want to be an Everybody Business so that every customer has the same great experience.

Be an Everybody Business.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


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