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4 Actions for the Customer - 9/10/24


One way to look at the difference between proactive and reactive is that proactive is something that’s often done before it absolutely has to be done.  Maybe it’s something done that really doesn’t have to occur, but your professionalism takes over, and some action or communication that you know Read more

Don’t Kick the Problem Down the Road - 9/3/24


The error was obvious.  Shania is a clerk at a local government office, and she could tell that something was wrong with the permit request.  She was about to reject the request because the address was invalid. If this would have been handled like the normal process, Shania would have Read more

Reflect the Best of Your Customers - 8/27/24


When Alice walks into a business, whether it’s a restaurant or government building, whether it’s a Goodwill or a grocery store, she has a certain way about her.  She’s the customer, and it’s not unusual to hear her say to the employee:  Thanks for being here today! It’s not unusual Read more

Create Your Personal Motto - 8/20/24


Take a look at these mottos: It’s the real thing. Just Do It. Have it your way. Betcha can’t eat just one. Breakfast of champions. Do you know the companies?  The answers are at the bottom of this tip. So why am I asking you about mottos?  And why do almost all of them make me Read more

Create MAGIC with Your Customers - 8/13/24


Years ago, we worked with the Orlando Magic in the NBA, and they needed more consistency in their customer service – they needed a standard of engagement with the fans and their account holders.  They were trying to identify the “Orlando Magic Way” – their desired customer experience with Read more

Build Strong Customer Connections - 8/6/24


We’ve worked in health care, education, local government, finance, pro sports, and many other industries.  And while our clients’ customers are often different, their specific scenarios for engaging those customers are different, and policies and procedures are different - there’s one thing that is pretty similar.  And that is Read more

Running Late in the Rainstorm - 7/30/24


The mom was a little panicked.  She had just left work and had run into an unexpected popup rainstorm, and traffic had come to a halt.  She was on her way to pick up her 4-year old at childcare.  The facility had a policy of charging a fee for Read more

Use AI to Improve Your Performance - 7/23/24


Many companies are integrating Artificial Intelligence (AI) into some aspect of their business.  This could greatly change how they operate, how they communicate with customers. This AI wave reminds me of a story from 20+ years ago when a stock brokerage firm launched a new website that greatly enhanced the Read more

The New Burger Experience - 7/16/24


Floyd loves a good hamburger. Any chance he gets to try a new spin on an old standby, he takes it. Recently, a burger joint opened near his house, and Floyd was very excited! It was owned by and named for a world-renowned chef, so it had to be Read more

Boost Customer Happiness - 7/9/24


There’s a cooking show that a friend of mine watches, and the premise is all about reverse engineering food.  They may take a Reese’s Peanut Butter Cup, analyze it, and determine the ingredients just by tasting it.  Then they figure out a recipe.  The cook will try to make Read more

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Let Customer Service Crush the Stereotypes

Posted on June 22, 2009 in Government Please leave a comment

Ever since I was a little kid, on TV and the radio and from people talking, I heard stereotypes of “government workers.” The stereotypes were never very positive. They talked about the slow speed with which the employees did their work, the lack of passion and energy with which they communicated, and the low level of responsiveness.

But most of the folks that I and my company work with in government are not anything like those stereotypes.  Yet, it’s still interesting to see what those industry stereotypes have done to the perceptions of employees who work in that industry.  Employees in that industry are stereotyped as being non-responsive, lazy, slow, non-productive.

Those stereotypes come from perceptions that relate to characteristics of customer service. We believe that customer service at the highest level is comprised of two primary things:

  1. The Attitudes, Skills, and Knowledge of employees.
  2. The Processes within which the customers experience the business.

The stereotypes that I refer to relate to judgments and perceptions that residents have of the employee attitudes and processes at municipal governments and other state and federal government agencies. It’s amazing that those perceptions of negativity so often relate to the perceptions of the customer service.

In other words, what many customers perceive or believe about an industry or an individual organization are based on what they perceive of that industry’s or that organization’s customer service.

If you want to change the perception of your organization or your industry in your customer’s eyes, start by improving your customer service.


Keeping the Sports Fan – 1 at a Time

Posted on June 15, 2009 in Sports Please leave a comment

It’s not all about wins and weather.  Organizations in the world of professional sports who truly understand the impact of the fan realize that there are many drivers of attendance and season ticket holder retention beyond how many wins a team has or how the weather is that day (for you baseball and football teams).

Marketing may bring you into a business as a new customer, but after that, the relationship and affinity for the organization often take over – if the business is smart.  It costs a lot of money to execute all those marketing and sales strategies, and the reason why organizations often talk in terms of ROI is that there’s usually a lot of upfront “I”  that you need to get the return on as quickly as possible.  You don’t get that return if the fan only attends 2 games, if the season ticket holder cancels after 1 year, if a losing record for a season means an automatic loss of the customer.

Sports organizations need to – at the start of the new fan relationship – ask why the customer is now a customer…and why they might leave.  Finding those retention drivers is vital to any organization wanting success; even though marketers often think in terms of demographics and client types when marketing to large groups, customer retention experts think of what would keep Joe v. Mary v. Marco v. Terry.

When you think retention, think 1-on-1, develop relationships 1-on-1, serve your clients 1-on-1.  Because if it’s all about wins and weather, then to the staff on the business side of the organization, you have zero control.  But if it’s about the relationship and the retention driver, the communications and the caring, the impact on their business or their personal lives, then you on the business side of the organization have some control.

Keep the sports fan by knowing what you can control in the relationship with that customer – one customer at a time.


Seek to Understand

Posted on June 9, 2009 in Business Advice Please leave a comment

One of the best tips I can give anyone new to the world of customer service is to “seek to understand.” When you think of the phrase “seek to understand,” you realize that it focuses on one person trying to understand something else or trying to learn about someone else.

When you think about poor customer service, you think about somebody taking a complaint personally. If you take the complaint personally, you’re more focused on how this impacts you rather than seeking to understand how it impacts the other person. When you think of poor customer service, you think of an employee getting into an argument with a customer when it should be easy to avoid the argument. But it is difficult to get into an argument with another person if you are truly seeking to understand. Because seeking to understand focuses on learning from the other and rarely involves the negative emotions of anger or hostility. 

When you think about poor customer service, you think about an employee who is impatient or seems rushed. But people who seek to understand are patient, they try to learn about the other person and their situation. When you think about poor customer service, you think about the employee talking on their cell phone or who is ignoring the customer because of some personal conversation with a co-worker. But employees who seek to understand welcome opportunities to help customers with needs or issues, and they seek to understand what the specifics of those issues and needs are and how to address them.

When you think about poor customer service, you think about employees who do not understand their processes and who don’t understand their products. Employees who seek to understand try to learn what the processes are like so they can work with the customers in the processes. They try to learn what their products are all about so that they can effectively convey that information to the customers.

If you want one great overriding thought to help guide you through your day in serving your customers, Seek to Understand.

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/


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