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Pressure is a Privilege, but... - 1/13/26


When athletes are asked about the pressure of a playoff match or a late-game situation, many times they will say that “pressure is a privilege.”  In other words, usually pressure exists because you’re in a match that matters most.  It exists because you are a player put in a Read more

While I’ve Got You on the Phone… - 1/6/26


I’m a big planner.  Whether it’s strategic planning or planning out the year or planning my week first thing on a Monday morning, I like to plan.  I do this because it gets all of my action items documented and ensures that I have some understanding of what I Read more

Pass the Quick Impression Test - 12/30/25


Some studies have shown that people create an impression of you in less than a second when they first meet you face-to-face.  Other studies have shown that that initial impression can take up to 7 seconds.  Regardless, first impressions are quick.  First impressions are not always the lasting impression, Read more

2025 Holiday Poem - 12/23/25


We hear the word change And that change can be good, But we like things to stay same, And sometimes they should.   The weather can be wet And then dry as a bone. We know things will change, Even if all left alone.   Our customers change. Our co-workers do, too. It seems like our resources Are often too few.   The technology Read more

Make the Long Wait Feel Shorter - 12/16/25


When Greg entered the Tax Office, he was thinking only about two things: (1) How he was going to get the tax value on his home reduced, and (2) Whether the wait would be 1 hour or 2.  He checked in with the navigator who asked a few questions, Read more

When Kindness Means More in Customer Service - 12/9/25


Since a large part of the work we do at CSS includes customer research, we have seen tens of thousands of comments over the years about staff, and it is great to hear the positives that customers, fans, and account holders say about our clients’ team members. One word that Read more

Don’t Create the Second Complaint - 12/2/25


Maria was upset.  Rightfully so.  The product delivery was delayed, she couldn’t get anybody on the phone, and nobody would reply to her e-mails.  So, she went down to the store, and she found a customer service representative. After the initial greeting, the employee listened to Maria’s complaint.  While Maria Read more

Refresh on the Reasons to Appreciate the Customer - 11/25/25


This is a great time of year to give thanks, not just because it’s Thanksgiving week in the United States, but also because – with 2025 coming to a close - it gives us the opportunity to do some reflecting on the recent past. The idea of reflecting on reasons Read more

Confirm the Customer is Cleared for Takeoff - 11/18/25


An airplane pilot is told when they’re “cleared for takeoff” before they begin to accelerate down the runway.  The air traffic controller (ATC) has looked at everything in front of the pilot, on the runway and in the air space, and checked to ensure the pilot is good to Read more

Build Relationships with First-timers - 11/11/25


We’ve worked with one of our sports clients for over 10 years, and although the main focus of our work is research with their fan base, we also provide informal consulting advice and guidance whenever possible.  One approach we’ve talked about on and off for years is the need Read more

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Poll the Kids?

Posted on October 5, 2010 in Business Advice, Education Please leave a comment

In a recent article on azcentral.com (http://www.azcentral.com/community/phoenix/articles/2010/09/23/20100923glendale-deer-valley-district-poll.html), the Arizona Republic notes how a local school district polled students on such aspects of the school experience as safety, friendship, and the likelihood to graduate.

Our firm conducts these studies for many of our clients as well as providing mystery shopping services at the primary education, community college, and university levels. And while you can argue with some of the methodologies used for delivering the survey, what makes the information in the article particularly interesting is the fact that the survey asked about the student as a person – it asked about their personal feelings.

Think about your customers; when you conduct surveys, you’re often asking about demographics, preferences in products, certain aspects of the customer service you provide or your facilities and processes. But many customers create an affinity for the businesses they patronize based on how that company makes them feel, about how the experience makes them feel.

So why not ask them about their feelings?

One of the last things you want from a customer is apathy; so the best way to identify those that are apathetic is to ask about their feelings. Remember that 2/3rd of lost business is because the customer feels like you don’t care. So if their feelings contribute to their loss, you need to get in the habit of asking about their feelings.

Look at your surveys, and ensure they address how your customers feel about their relationship with your company, how they feel about the experience they have in interacting with your business – the people, processes, facility, and website.

To get a feel for your customer’s true satisfaction, ask how they feel.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/


Don’t Let the Customer’s Bad Attitude Dictate Yours

Posted on September 29, 2010 in Business Advice, World of Customer Service 1 Comment

The customer called the service center, and the telephone answering system picked up.

“Thank you for calling ACME Wireless Systems Inc. If you’re in a really good mood, please press 1. If you’re upset but rational, please press 2. If you’re really irate, please press 3.”

Do you ever get the impression that companies want to deal with happy customers but don’t want to deal with unhappy customers? It’s as if the employees smile if the customer smiles, but if the customer’s unhappy, the employee gets a bad attitude himself.

Let’s look at this from the customer’s perspective. I’m angry, so would I rather talk with somebody who’s angry or somebody who’s in a good mood? I have a better chance of getting my emotional level down if I’m dealing with someone empathetic with my situation, someone on more of an even-keel emotionally, someone who listens and lets me talk about my frustration.

What I don’t like is someone who cuts me off mid-sentence. What I don’t appreciate is someone who doesn’t take responsibility. What drives me crazy is someone who is defensive. What is non-productive is someone who lets their emotions drive their attitude in a service recovery situation like this.

We always say that delivering high-quality customer service can be tough, especially when presented with a complaining customer. But these are the times that separate the best from the rest. These are the situations where employees truly committed to the customer shine, because in the face of a complaint or an irate customer, they still know how to take the customer’s perspective, to try to keep the customer, to try balance the needs and wants of the customer with the needs and wants of the business.

Check your attitude when faced with the complaining customer. Use these situations as times to shine!

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/


Campaign for Customers

Posted on September 22, 2010 in Business Advice, Government Please leave a comment

A Toronto mayoral candidate is campaigning in such a manner as to try to appeal to small businesses and economic growth. One area of focus in his campaign is customer service.

It’s interesting to note how politicians are talking customer service. Why would they do that? Well, there are two key reasons. First is that government in general has (deservedly or not) a reputation for delivering poor customer service, not being responsive, not having the same attitudes that one should find in organizations competing for the customer.

Second, great customer service is something that their customers – the voters – find important. We can debate whether or not it’s the number one issue, but it IS important.

Think about this in terms of how it relates to your business. What is important to your customers? What is their hot button issue? In what aspects of your organization do customers perceive you negatively?

To ANSWER these questions, you have to ASK these questions of your customers.

Ask, listen, learn, prioritize, improve, and then campaign for your customers.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/


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