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Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

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The Secret Sauce for Great Customer Service – 3/26/24

Posted on March 26, 2024 in Customer Service Tip of the Week Please leave a comment

I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and successful in helping our clients.  Remembering that question recently, I started thinking…

What’s the secret sauce for delivering great customer service?

While it’s not like talking about Delighting Your Customers or The WOW Experience, consistency is truly appreciated by customers.  If the customer understands what they’re going to get, when they’re going to get it, and why something’s happening, it sets and meets their expectation.  They develop comfort and confidence.  And it’s great when you’re confident that a business is going to deliver a positive experience.

But consistency can be somewhat of a nebulous term.  So, let’s talk about 3 concepts you can adopt to provide consistently positive customer service:

Be clear on WHY you’re doing something.  What is your goal for the day?  What are you trying to accomplish short-term and/or long-term?  It’s easier to become consistent if you have that North Star, you have that goal, you know what direction you are heading.  If you don’t allow each individual activity or task or challenge or interaction to pull you away from your goals, it’s easier to be consistent.

Create a consistent cadence.  This is about building some structure into your day or week.  Knowing when you are doing your daily or weekly plans.  Knowing when you take your breaks or hold recurring meetings.  Knowing when you do your check-ins with co-workers or customers.  Essentially knowing when and how frequently you are addressing your priorities, in particular.

Have a standard way or model of working.  I was on a call with a client recently, and they asked me a strategic question, and I gave them a very holistic strategy for addressing their need.  They really liked the model that I shared, and it’s something I’ve used for 20+ years to address certain problems.  The model can be applied to an educational organization, government organization, retail organization, sports, healthcare – you name it!

By having a model, or having a standard process or way of doing things, you create some structure for yourself.  You can create some consistency.  Now, within that model or process, you might have different focus areas for different situations or different customers, but if you can create a standard process you go through or a standard model which serves as the lens through which you look at certain situations, it helps you to be more consistent.

Build your Why, When, and How in order to provide consistently positive customer service.

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The Miracle of an Apology – 3/19/24

Posted on March 19, 2024 in Customer Service Tip of the Week Please leave a comment

Unfortunate but true story…

The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about to (or not about to happen), and to see what the customer wanted to do.  The only options were to wait for the late shipment or to cancel the order.

The manager was livid.  His employee had put the sale at risk by telling the customer about the impending delay and letting the customer know they could cancel.

The next day, the manager called the employee, was contrite, apologized profusely, and asked the employee to come back to work.

This employee was one of the best in the office.  She was being proactive with the customer.  She had the customer’s best interests at heart, and she was trying to provide good customer service.

The manager was so focused on the potential lost transaction that he didn’t recognize everything that his team member was doing, and why she was doing it.  He was so focused on that potential lost transaction, that he didn’t consider the magnitude of the loss of one of his best employees, the potential loss of her clients, the loss of trust and credibility with those employees who remained.

Fortunately for the manager, the apology worked.  It was basically a miracle that he could be so knee-jerk in the reaction one day, and the next day have the employee accept the apology and say she would return to work.

There are mistakes, and then there are MISTAKES.  And many of these mistakes are with our team members, our co-workers – not just with our clients.  Often, the best way to address the mistakes is to quickly and sincerely apologize.

To apologize is to humble one’s self.  The humility of an apology can sometimes work miracles.

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It’s Not About the 5-Minute Wait – 3/12/24

Posted on March 12, 2024 in Customer Service Tip of the Week Please leave a comment

Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax payment, had been standing there for 5 minutes, and the line had not hardly moved.

The supervisor, Janice, came out of her office, saw the customer, and listened to him from a distance for about 10 seconds. Janice turned to Robert and said:  It’s not about the 5-minute wait.

Robert and Janice walked up to the customer to speak with him, and they took the customer to the side, away from the rest of the group. They chatted with him about his situation, and Janice was right.

The customer had to be at work in 15 minutes, and he was a 15-minute drive from his job. He was going to be late.

His mapping app on his phone had directed him to the right building, but the parking spaces were full. So, he had to find another parking area – which was a block away.  That took five more minutes of driving and a 6-7 minute walk to get to the building.

The man lived 20 minutes from this building, so, he had left his home a long time ago to get to this location on time, to make his payment on time, and to get to his job on time.

He actually had to make the payment in person, because the County’s web payment portal was down, and the payment was due today.

Robert just assumed it was an impatient customer raising a ruckus.  Janice didn’t make any assumptions, and – after witnessing the customer from afar for a few seconds – she was pretty sure something else was going on.

When a customer is making a big deal about something that doesn’t seem so big, consider that maybe it’s not about the 5-minute wait.  Show a willingness to ask, listen, and learn.

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