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Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

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Who are Your Best Customers? – 6/29/21

Posted on June 29, 2021 in Customer Service Tip of the Week Please leave a comment

A major medical supply company called Medline is in the process of being acquired.  It is an organization that has grown by leaps and bounds, particularly over the last decade.  It is currently a family-owned business, and the member of that family that serves as President of the organization is named Andy Mills.

Several years ago, Mr. Mills was part of a conversation with other healthcare executives, and each person was asked to describe how they treat their best customers.  Mr. Mills said that Medline doesn’t have any “best” customers.  According to a recent article, he stated that “Once you say one customer is more important, you’re giving your team permission to not give their best effort to everybody.  We want everybody to get our best effort. I really believe that, and from day one we emphasize how what they’re working on matters to our customers and end users.”

Now Mr. Mills was not saying that all customers are the same, or all have the same concerns or priorities, or that all customers bring in the same revenue to the business.  He said that they don’t identify any particular customers as better than the others. This may seem like a little bit of a nuanced response, but it’s extremely important.

Every customer we have, no matter the issue or the amount of sales they account for in our business, every customer is important; every customer should be valued; no customer should be viewed as being better than others.

I remember a story of a general – decades ago – in the Army who allowed one of the servicemen to make a previously unscheduled visit home. One of the general’s key staff came into his office and professionally suggested to the general that he should not have treated that one serviceman special. The general replied: “I try to treat everyone special.”

Regardless of the financial value of the person standing in front of us, every one of them has value.  None are better or worse than the previous customer.  We can’t view customers as being better or worse than others.  We need to view them all equally, and if that means that they are ALL the best, that we need to treat them ALL special, then so be it.

Don’t turn on the light switch of excellence for only certain customers.  Provide consistently great customer service.

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It’s Right to Note “That’s Not Right” – 6/8/21

Posted on June 8, 2021 in Customer Service Tip of the Week Please leave a comment

TJ was doing some construction work for the homeowner, and he noticed something unusual about the paint texture on the storm door that he was about to install.  The homeowner had purchased the door, and when TJ was getting ready to install it, he noticed that the door had a grainy texture to the paint instead of being perfectly smooth.  “That’s not right,” TJ said, and he talked with the homeowner and investigated whether the paint job was defective or just a different finish than expected.

As he was walking through the house, he noticed cracks on the wall and remembered about some recent construction that had been done near that spot.  He said “that’s not right,” and he told the homeowner, investigated the cause, and offered some potential solutions.

As he was getting ready to wrap-up his work, he noticed some trim at the house that could use a fresh coat of paint.  “That doesn’t look right,” he thought.  He wasn’t a painter, but he offered the homeowner two different painters whom TJ trusted to contact if the homeowner wanted some help.

TJ was observant and proactive.  He didn’t make or buy the storm door, he didn’t cause the crack in the wall, and he wasn’t a painter.  But he noticed all the concerns, proactively brought them to the attention of the homeowner, and gained nothing directly from any of the issues.  In fact, it required more of his time than ignoring the issues would have required.

But TJ was focused on identifying the needs of the customer and doing what was best for the customer.  Know that TJ has gotten multiple referrals from that homeowner and also got some repeat business as well.

Be like TJ.  Look around.  Identify customer needs and point them out to the customer.  Maybe you can address the needs, or maybe you’ll just recommend a course of action to the customer.  But by being proactive, you gain trust, respect, and loyalty.

Identify situations where “that’s not right” to get the right kind of relationship with your customer.

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Tailor to the Type – 5/25/21

Posted on May 25, 2021 in Customer Service Tip of the Week Please leave a comment

Every customer is different.  We need to look at each customer as unique, because they feel that they and their situation are unique.

But even when you have that individual focus, there are a few basic philosophies of great customer service that apply to certain customer types:

  • If they’re upset, listen.
  • If they’re new, learn.
  • If they’re long-term, appreciate.

 
When people are upset, they want to feel that you care, like you truly want to help.  But when you interrupt or argue, you’re not allowing them to vent and blow off steam.  You’re not allowing them to make their point.  You’re conveying that you don’t care.  If they’re upset, listen.

When a customer is new, you want to begin developing a relationship, and as we often say, it’s easier to have a relationship with someone you know than with someone you don’t know.  Be inquisitive.  Ask questions.  Why did they shop with you?  What do they need?  What do they look for in an organization like yours?  If they’re new, learn.

When you’ve had a customer for a period of time – a recurring customer, they want to feel like you value their past purchases, their business…like you value them.  Get to know their name; be patient; reference past positive interactions.  Say “Thank You” over and over again – they deserve it!  If they’re long-term, appreciate.

Know what type of customer you’re engaging, and refine your approach.

Tailor Based on Customer Type.

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