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Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

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A Day at the DMV

Posted on August 24, 2010 in Business Advice, Government Please leave a comment

The thrill of victory…the agony of the DMV.

For the first time in 5 years, I had to get a new driver’s license. Being out of practice at this activity, I got to the DMV office right when it opened – a colossal error! With this being the best day of the week on my schedule to get the driver’s license renewed, when I arrived at 8:00 a.m., there were already close to 100 people in line; unfortunately, my schedule wouldn’t let me leave.

If patience is a virtue, then there were hundreds of very virtuous people experiencing the DMV today.

But why the wait?

Too few employees for the number of customers. Too few offices for a city the population of Charlotte, NC. Too many steps in the process. Patrons not educated on the best day-of-week or time-of-day, how they needed to prepare for the visit to the office. I could go on and on.

I stood outside for nearly 2.5 hours, entering the office just before 10:30 a.m. When my number was finally called 30 minutes later, it took about 4-5 minutes to do the test. Then I had to wait again for my picture. I left the office at 11:15 a.m. So I had over 3 hours of wait time for about 7 minutes of activity.

What’s worse is that I was just renewing. There were 30+ people who entered the office before me who were getting a permit or a new license, at least 25 of which were still there when I left.

We can all learn from our experiences – good and bad. Learn from my experience to reduce steps in a process, staff appropriately, educate customers in advance, and create fast-track processes for people with minor needs.

Learn from my nearly half-day at the DMV.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/


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