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Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

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Take the HCAHPS Test

Posted on March 11, 2010 in Business Advice, Government, Healthcare Please leave a comment

Will the government be getting into healthcare with the proposed healthcare reform legislation? That’s probably not the best question to ask, because the government is already in healthcare in many ways. I’m sure we’re all familiar with Medicare and Medicaid, but since this is a customer service and retention-related blog, have you heard of HCAHPS?

The government is already in healthcare in the customer service/satisfaction aspect of the business. The federal government has required that hospitals survey patients using standardized tools to gauge satisfaction with multiple areas of the patient experience including communication, responsiveness, information provided, processes, etc. Then this information is posted on the internet for any current or prospective patient to review to compare one hospital to another.

What if this approach related to other organizations? What if two retail stores had their customer satisfaction ratings posted side-by-side? Or maybe you could compare all restaurants in your region in an evaluation – side-by-side – of key characteristics of the food, the environment, the price, the customer service. How about comparing 3 banks or 4 car dealerships or 5 animal hospitals or 6 grocery stores?

If you were one of those retailers or restaurants or banks or grocery stores being objectively compared for all your current or prospective customers to see, how would you do?

It’s a scary proposition, but if you’re not willing to consider it, believe me, your customers make this evaluation every day.

Think of this as the HCAHPS test. How would you objectively compare on key characteristics of the customer experience with your competitors? If you have no idea, then you might want to consider mystery shopping, having a research firm such as ours to shop your organization…and your competitors.

Make sure you know how you measure up.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


BOOST Your Retention

Posted on February 2, 2010 in Business Advice, Healthcare Please leave a comment

Project BOOST is a concept being piloted by The Society of Hospital Medicine. They are working with Blue Cross and Blue Shield of Michigan as well as the University of Michigan to reduce readmissions to hospitals. Modern Healthcare (http://www.modernhealthcare.com/article/20100201/NEWS/302019973/1153#) reported on this project as an example of some creative programs that can be put in place to reduce unnecessary readmissions, which is obviously preferable from the patient’s perspective and helps to manage costs from the facility’s perspective.

What’s especially interesting about the program is that it has a strong customer service component. The program includes a recommended follow-up visit to the doctor within two weeks of discharge to ensure that the patient knows whom to contact, what they need to be doing for themselves, and what to be looking for in terms of post-discharge issues.

To think about this in more general customer service terms, there is a built-in communication step after the patient has left the hospital which ensures that the patient is communicating their situation and their issues back to the physician and also to ensure that the patient is well-educated. To ensure that the patient and their family understand the information being conveyed by the physician/nurses/pharmacists, they use what they call the “teach back” method. This essentially involves the clinician asking the patient to restate what information they were just told.

This is a technique which CSS, our company, teaches to our clients as well. Whether you’re setting expectations or just wanting to make sure you’re on the same page with your customer in terms of what needs to happen next, who’s going to do it, and when it needs to be done, ask the customer to summary those key points back to you. If they can, you’re confident that you’re both on the same page. If they cannot, then you have more work to do to before you close out the conversation.

Learn from Project BOOST. Before the client leaves your business, ensure they’re on the same page with you in terms of what’s going to happen next. And after they’ve left, touch base with your clients a short time after the transaction has occurred to ensure they were satisfied and to keep that relationship-building conversation going.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


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