empathy | Customer Service Solutions, Inc.

Tell Them Why You’re Giving Thanks - 12/3/24


Thank you! Merci! Danke! Doumo! Gracias! It seems like every language has a translation of Thank You.  Even though I only fluently speak English and speak Spanish, un poco, I – and probably most of you – have heard some or all of the translations of "Thank You” noted above.  Read more

Refine Your Decision-making Process - 11/26/24


Every day, you make decisions of what to do and what not to do.  And in the world of customer service, often the affected parties are our customers, our co-workers, and our company.  Here are a few quotes to consider when you’re thinking about evaluating and refining your decision-making Read more

Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

The Empathy Roadmap – 2/27/24

Posted on in Customer Service Tip of the Week Please leave a comment

For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to help your customer or your co-worker truly understand how much you care.  It helps to have an Empathy Roadmap:

  • Ask for Information – It’s difficult to convey understanding unless you truly understand. Ask enough questions to understand what’s unique about the individual and their particular situation.  Simply assuming what they want can send you down the wrong service path.
  • Listen to What They Say and How They Say It – When they’re talking, be attentive – as if they’re the most important person in the world to you at that moment. Listen to their words and note their body language, expressions, gestures, and tone of voice.  Two customers can say “Are you ready for me, yet?” in two totally different tones, conveying two very different messages.
  • Learn Their Perspective – Their issue or need may be the same as 10 other customers you’ve helped, but what that issue means to them could be different. Seek to understand “the why” behind their issue – why it’s important to them, why it caused them to contact you, why they want it addressed.  Determine their unique “why.”
  • Confirm Your Understanding – One of the best ways to convey empathy is to restate your understanding of their need and situation to them. This suggests you cared enough to listen and understand.

 
Follow the empathy roadmap to help the customer feel like you truly care.

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Make Empathy Your Superpower – 1/2/24

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I was facilitating a Service Excellence Training class for a Higher Ed client in the Northeast several years back.  As I was walking through the portions of our technique for defusing the angry customer, I talked about empathy.  I talked about accepting responsibility.

Immediately, one of the hands in the room went up.  The employee said: I would never make statements like you’re suggesting.  Once you start saying you’re sorry or once you start acknowledging their feelings, they’re going to sense that you’re weak.  They’re gonna walk all over you.

I was a little bit taken aback initially, but not because somebody was challenging the technique.  Primarily, I was surprised somebody would consider it a weakness to be empathetic.  Somebody might consider it a weakness to accept responsibility.

I’ve always viewed empathy as a strength.  It’s a higher level of awareness, a higher level of caring for another person.  Being willing to look outside yourself to understand the unique needs and situations of another.  It’s a strength to have emotional awareness of others.  These are strong, positive attributes.

Now, I understand the employee’s point was that if you ‘put down your guard,’ if you acknowledge the other person, they may feel that they can berate you, or get you to do things on their behalf that are against policy, not ethical, or not the acceptable procedure.  But what he was suggesting was to maintain a defensive posture.  To not acknowledge the issue or any company responsibility.

What empathy does is to help the customer feel that you care, and to more quickly move you to a next step.  What lack of empathy does is to create a stalemate, to bog down the conversation, to S-L-O-W progress toward a resolution, and to ramp up the negative emotions.

Use empathy to make the customer feel better, to feel heard and understood.  But use it also because it saves you time, it keeps down emotions, and it moves the conversation along.

Use empathy as a strength.  Make it your superpower.

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It’s Not What You Did… – 12/12/23

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The statistic we have quoted a lot relating to customer retention is that 68% of lost business is due to perceived indifference. That means that about 2 out of every 3 customers were lost because the customer perceived that that company was indifferent to them.

It’s kind of an odd way to look at things. This statistic does not suggest that the company specifically did something to lose the customer.  This statistic can be interpreted to convey that it was what the company did not do that lost the customer.

So, let’s think about this as it relates to our individual roles…

The reason for the customer loss may not be the billing error as much as it is the LONG process to get the error rectified.

The reason for the customer loss may not be the content of the e-mail in response to the customer complaint; instead, the reason may be the lack of empathy conveyed in the company response.

The reason the customer decided to start buying the product elsewhere may not have been the callback from the company after the customer left a voice message with a question; the reason could be the fact that the customer call was not returned for a week after the message was left.

The reason they didn’t renew their annual membership wasn’t that the membership was a bad value. It’s just that the only time the organization contacted the customer was when the company was trying to sell the customer something.

When you think about how to better the customer experience, instead of always focusing on how to improve what’s currently done, consider what aspects of the experience lack urgency on behalf of the customer, lack empathy, lack responsiveness, or lack an intent to develop a relationship.

To improve retention, don’t always focus on what the company did.  Sometimes focus on what the company did not do.

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