engagement | Customer Service Solutions, Inc.

Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24


We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

Avoid the Silence; Build the Relationship – 10/5/21

Posted on in Customer Service Tip of the Week Please leave a comment

Our interactions with customers are “Moments of Truth.”  These Moments of Truth can be conversations with a customer about some complaint, encounters when they’re in the drive-thru, questions about an order that the customer calls in to the company, or brief interactions in the lobby of a government building.

Sometimes during these interactions, there are waits. At the fast-food restaurant, the employee at the window is waiting for the food to be prepared.  In the building lobby, the customer is waiting for the employee to finish paperwork with the previous customer.  With the customer calling in about the product they ordered, the wait could be the time it takes for the employee to conduct the research so that they can give the customer the answer.

During these Moments of Truth, the employees are often waiting or doing an activity while the customer is present.  Yet, too many employees only communicate with the customer when they need information or they’re wanting to convey information.

So mostly, there’s dead silence.

From the customer’s perspective, silence can mean that there’s an issue, that the employee has forgotten the customer, that staff don’t care.  And that just makes the wait feel longer, and the customer’s emotions can more easily go negative.

Employees need to view these periods of silence as relationship building opportunities.  While the research is being done or the wait is underway, the employee can simply say nothing and create a cold, impersonal experience for the customer, or the employee could engage the customer. During the wait, the employee could talk to the customer about their situation or describe what is being done. The employee could use these times of waiting and research to build relationships.

The next time you’re with the customer and the conversation stalls during a wait or some other activity that is going on, use that time to keep the communication going to build your organization’s relationship with the customer.

View waits as opportunities to build relationships.

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For Excellence to Happen, Get Engaged – 7/23/19

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The customer was throwing an absolute fit in the lobby. Sitting among several other customers waiting for her number to be called, she was raising her voice and letting out the occasional expletive about the lengthy wait time. An employee sitting behind the counter thought to herself: I’m going to ignore her and not make eye contact and hope somebody else deals with her.

The patient walked into the doctor’s office, and he saw that there was no line. There were 3 receptionists all looking at their computers. He didn’t know which line to go in, so he stood there, and nobody looked up. He then said “Hello” to nobody in particular, and one of the receptionist’s said: Last name.

The season ticket holder had a question about the survey that had just been emailed to her. So, she clicked on the e-mail address in the invitation and sent an e-mail to the research firm. The research firm replied with an answer within the hour. The customer replied right back: Thank you so much for the quick reply! I was actually kind of surprised that you sent an email. Whenever I email the team, they don’t reply unless I am asking for additional seats for a game.

These are 3 stories that happen all too often in business, and they are examples of bad customer service…when there is no customer service. Oftentimes, bad customer service is reflected in what employees do wrong or how a business is set up to make it difficult on the employee to deliver good service.

But many times, it’s the lack of service that is bad customer service. It’s a lack of a response to the e-mail. It’s the lack of the greeting to the patient. And it’s the lack of taking care of an issue caused by other customers, and that issue becomes a bad experience for everybody sitting in that waiting room.

Sometimes the best way to deliver a good experience is simply to show up. Respond to messages. Initiate a conversation with a greeting, a welcome. Address that irate customer before they create an environment that spreads negativity to the other customers.

For excellence to happen, get engaged.

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Get Engaged – 12/30/14 TOW

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Don’t worry; there will be no pre-wedding discussions here.

When we talk about Engagement in the customer service world, we’re either talking about Employee Engagement or Customer Engagement. And since “Engagement” is a buzzword nowadays, we need to have an understanding of what it really means.

Engagement in business essentially means the level of commitment that an employee or customer has with a business – it often has an emotional component or a tendency toward positive action/participation on the part of the engaged individual.

It goes beyond caring, but it’s based in caring. To take action, to have positive emotion, to be involved and attentive, the starting point is caring about that with which you’re engaged.

But it’s more than caring. One easy way to picture an Engaged community of customers or of employees is to picture the opposite – apathy. If you had apathetic customers, you’d have to bombard them with communications, marketing, offers, and enticements to patronize your business because otherwise they just wouldn’t care.

If you have apathetic employees, when they show for work, the quality and timeliness of what they do, and the attitude they convey to others would essentially be irrelevant to them. It would be all about them, and nothing about the organization.

Organizations should want engaged customers – those customers who are inwardly compelled to be a part of the company. Organizations need engaged employees – those proactively offering ideas and making decisions in the best interest of the company and customer alike.

For Employees
As an employee of an organization, you should want to be engaged. You should want to care enough to initiate positive change, to take ownership over customer needs, to make your organization look good, and to come up with the next great idea.

Ensure your values are in sync with those of your company. Make sure your company’s vision is worth achieving. Look at your customers and co-workers, and decide whether these are individuals you want to help. Get engaged with your company, or look for an opportunity where you can get more fully engaged.

For Businesses
Create values and a vision worthy of engagement. Then, look to hire and promote those individuals who can personally align with the organization’s purpose, how it operates, and where it wants to go.

Be a part of an Engaged Community.

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