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2024 Holiday Poem - 12/24/24


I sometimes hear it said That things have never been like this before. That challenges are unique, That stresses seem like more.   I sometimes hear it said That we're asked to do much more with less. That workloads are increasing, And we're resource-constrained at best.   And others often say That things are really very good. That they enjoy those Read more

Is Their Poor Planning Your Emergency? - 12/17/24


Have you ever heard the saying:  Your poor planning is not my emergency. I’ve heard it said often – not necessarily directly from one person to another.  More typical is that I hear it from the person having to drop everything and do something immediately because someone else didn’t think Read more

Empathy Examples for Everyday Situations - 12/10/24


I’ve often said that empathy is the single most important characteristic of people who are great at customer service.  If empathy is essentially “to understand the other person,” it helps so much to have that ability in order to specifically help someone.  To talk to what’s unique about them.  Read more

Tell Them Why You’re Giving Thanks - 12/3/24


Thank you! Merci! Danke! Doumo! Gracias! It seems like every language has a translation of Thank You.  Even though I only fluently speak English and speak Spanish, un poco, I – and probably most of you – have heard some or all of the translations of "Thank You” noted above.  Read more

Refine Your Decision-making Process - 11/26/24


Every day, you make decisions of what to do and what not to do.  And in the world of customer service, often the affected parties are our customers, our co-workers, and our company.  Here are a few quotes to consider when you’re thinking about evaluating and refining your decision-making Read more

Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

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Hospital Patient Satisfaction – Driven by People or Facilities?

Posted on September 5, 2012 in Business Advice, Healthcare Please leave a comment

For a hospital, is it about customer service or a hotel look and feel?

In the world of healthcare, hospitals have come a long way, with many looking like a mini-version of the Ritz-Carlton or the Taj Mahal, for that matter.

The look of the facility has become paramount to the great patient experience. Marble floors in the lobbies; hardwood floors in the patient rooms; flat screen TVs in the waiting rooms.

But a recent study by J.D. Power and Associates noted that “For upscale hotels, the facility accounts for nearly one-half (48 percent) of guests’ overall satisfaction, while in an inpatient setting the hospital facility represents just 19 percent of patients’ overall satisfaction.” So while the look and feel of the hospitals are tending more toward the luxury hotel experience, the reality is that patients want to feel like you are caring for them. And what drives that patient satisfaction feeling more than anything else? The employee.

For any given hospital, “Doctors and nurses account for 34 percent of the overall experience ratings for inpatients, and their influence is even higher (43 percent) among patients in emergency settings. Among outpatients, doctors and other healthcare professionals represent 50 percent of their overall experience.” So when you think about patient satisfaction, you have to think about the customer service skills of the employee. You have to think about the attitudes of those prospective employees you’re considering.

To create high levels of patient satisfaction at your hospital, you have to become proficient at defining, articulating, growing, and retaining those individuals with the types of customer service attitudes, skills, and knowledge needed to be successful.

A pretty hospital building is a wonderful thing. But a customer-focused employee is the true building block to high patient satisfaction.

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Compassion and Customer Satisfaction

Posted on August 16, 2012 in Business Advice, Healthcare Please leave a comment

We always say that the 3 Drivers of Customer Satisfaction in ANY business are the Attitudes/skills/knowledge of employees, the service delivery Processes, and the Products themselves. And if you begin digging deeper into the components of Attitude, Process, and Product, you realize that Attitudes and Processes are what make up the Customer Service portion of overall Customer Satisfaction. And when you dig deeper into the Attitude piece itself, you realize that this means different things to customers of different industries.

For example, a recent study showed that the aspect of Attitude that is most important to cancer patients is compassion. More than any aspect of the Processes or Products/Services received experienced by the cancer patients as well, having “a compassionate team of care providers…access to a knowledgeable, competent physician…and…being treated as human beings…are the most important correlates with patient satisfaction.”

Why is this important to know? When you think of the hundreds of interactions that a patient and their family may have with employees and physicians on the phone, face-to-face, and via e-mail over the course of an inpatient stay and soon thereafter, when you think about all the processes the patients experience, and when you think of all the services provided to them, it’s a daunting task to try to improve EVERYTHING to have a positive impact on patient satisfaction.

Instead, if a hospital knows the primary drivers of patient satisfaction, it gives them a focus, a “bang-for-the-buck” improvement strategy, and a way to get everyone to rally around a particular aspect of the patient experience.

So think about this for your business as well. Don’t feel the need to try to improve EVERYTHING. We work with many clients including hospitals to identify – in a precise and quantitative fashion – just this: What are the 1 or 2 or 3 aspects of the customer experience with the most significant impact on their willingness to recommend you to others or to return themselves?

Find the “compassion” correlation that applies to your business and your customers.

Interested in improving your company’s customer service? See more at… http://www.cssamerica.com/


Use Hospital Data to Drive Patient Loyalty

Posted on July 26, 2012 in Business Advice, Healthcare Please leave a comment

What’s most important – Satisfaction or Loyalty? In healthcare, it’s not necessarily an either/or proposition. To get to loyalty, you typically need satisfaction. Building satisfaction is facilitated by multiple visits reinforcing positive experiences. But whereas data has been vital for decades in treating patients and measuring patient satisfaction, data is much more recently being tapped to track, predict, and facilitate patient loyalty.

In the article Where do Patients’ Loyalties Lie? Building Revenue by Improving Satisfaction, the author interviews a Texas data provider to address the use of data to drive loyalty in healthcare. The author quotes a data provider that stated “they should measure their performance on [satisfaction] drivers and develop strategies to close gaps and improve performance. Hospitals should first focus on the areas with the least satisfaction and where improvement is feasible.” The article then notes that “Another way to build loyalty among patients is to ensure easy access to the organization’s services.”

So a couple of the key points – that apply to any business – include:

  • Know Satisfaction Drivers – Your organization may measure satisfaction, but does your organization statistically correlate satisfaction of individual attributes to overall Satisfaction, Willingness to Return, Willingness to Recommend, and Loyalty? Identify satisfaction and retention drivers.
  • Prioritize Improvement Efforts on Satisfaction Drivers Performing Poorly – Your organization may try to improve on poor aspects of the customer experience, but is it improving on attributes of the experience that truly impact loyalty? In other words, try to improve on what really matters.
  • Ensure Ease of Access to Services – What barriers exist to customers accessing your services, your information, your answers? Assess your website’s ease of navigation, your phone system, your directional signage to the facility, and your employees’ responsiveness to needs and requests to make sure they facilitate customer contact, not impede it.

Target improvement efforts, and eliminate barriers to loyalty.

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