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Use the Customer’s Words - 4/21/26


The customer is describing a problem on what they call their “computer.” They mentioned that the “screen” doesn’t “move from one page to the other.” They say that the “website’s name is typed at the top,” and it says sample.com with a “line, and then it says ‘home’ after Read more

Affirming the Customer with Empathy - 4/14/26


We’ve spoken and written about empathy for the 20+ years of these customer service tips, noting empathy as the most important quality any individual can have if they want to be great at customer service.  We’ve shared that - in order to serve our customers most effectively – it’s Read more

The Power of Teaching While Helping - 4/7/26


If you’re trying to develop a relationship with the customer rather than just simply handling their transaction and moving on, you are taking a long-term view.  You realize that that individual is someone you want to keep with your business for months or years to come, so it’s a Read more

Bear with Me - 3/31/26


As a customer, you’ve probably called a company and heard the phrase “bear with me.”  At that point, you know there’s going to be some sort of delay.  The CSR is giving you a heads up that there’s going to be additional wait time.  Essentially, they are trying to Read more

Slowing Down the Fast Talker - 3/24/26


Jeffrey had always been told by his manager to figure out the issue quickly and wrap up the conversation as fast as possible.  So, Jeffrey was hyper-focused at finding that one key word that could identify the issue and help him to transition quickly to what might be some possible Read more

Don’t Bury the Lede - 3/17/26


Mary was working at the office, and she received an e-mail alert from the water company.  There was a water outage in her neighborhood.  It looked like it was going to be a couple hours to fix the issue. Sure enough, a few hours later around mid-afternoon, Mary received another Read more

Confirm the Real Issue Before You Start Solving - 3/10/26


Have you ever gone “down the rabbit hole?”  It involves going deep into some topic, some discussion – with analysis that creates complexity as much as it resolves it.  And that dive into the rabbit hole often starts with a simple question. Going down that rabbit hole takes time and Read more

One Question to Prevent a Follow-up Call - 3/3/26


The way some performance metrics work, you would think companies would prefer for their staff to talk to the same customer 4 times on the same topic for 8 minutes each rather than talking to them once for 10 minutes.  Many management metrics are too focused on average length Read more

Stay Calm When the Customer Isn’t - 2/24/26


There are all sorts of others’ emotions that you have to deal with as a customer service professional.  The other person could be anxious or upset, they could be angry or agitated.  It can run the gamut of emotions, but for you to deal with them in the best Read more

Don’t Begin with the Dead End in Mind - 2/17/26


Habit #2 of Stephen Covey’s “Seven Habits of Highly Successful People” is “Begin with the End in Mind.”  It speaks to the need to have a clear vision or goal for what you’re trying to ultimately achieve, so you understand the purpose of what you’re doing.  It helps you Read more

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Horton Hears a Stakeholder?

Posted on February 1, 2011 in Business Advice Please leave a comment

Do you remember the Dr. Seuss story about an elephant named Horton who believes he hears the voices of an entire village of people (the "Whos") on a speck of dust? Only Horton could hear the Whos. All the other animals in Horton’s kingdom thought he was crazy. To keep Horton from wasting his time protecting the Whos, a mean kangaroo and some crazy monkeys tried to boil the speck of dust.

Just before the dastardly deed was to be done, a small boy from Whoville added his voice to the other Whos, and his yell enabled the Whos to be heard by all in Horton’s Kingdom. It was a little voice, but when added to the rest, it helped the Whos break through the sound barrier. It worked because every person in the village, and let me emphasize EVERY person, had a common goal.

Think about all the voices in your organization, in your business life. Are you tapping into all the resources available to you for advice, guidance, input, and resources? Are you able to get all your key stakeholders and staff on the same page, or are assignments made with the mere hope that everybody gets their job done?

Unfortunately, most companies that tout customer service in marketing, or preach customer service internally, don’t leverage their key sources of ideas – customers and staff. But you can and should tap these resources.

Survey and/or interview your customers and your employees. Ask them to reveal their minds and hearts. What do they see as the most likely changes to the business environment over the next 3-5 years? What do you need to do now to be successful then? And ask what must be done in the short run to lock-in employees and guarantee customer loyalty now so that change won’t bring lost business and lower revenue.

Use this research to learn and to create a common direction and a common focus. Make sure you’re getting all the input you need, down to the last Who in Whoville.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

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