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View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

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HCAHPS – How Performance Measurement is Driving Fear and Opportunity

Posted on May 9, 2012 in Business Advice, Healthcare Please leave a comment

Transparency is an often-used term by business executives, sometimes noting it as one of the organization’s values – being open with information within the business. But when transparency means having your performance publicized for all the world to see, it can drive a wide range of emotions.

Hospitals are dealing with this new level of transparency, according to Janette Jones of The Jackson Group – a healthcare research provider and consultancy. The Federal Government’s mandated performance measurement process called HCAHPS not only has led hospitals to survey patients with specific/consistent questions about their experience, but it has also touched on two key components of a business, its customer’s opinion and the impact of those opinions on its financial success.

According to Ms. Jones, the customer satisfaction ratings (along with multiple quality indicators) are currently being posted online for consumers to see. These patients and family members will increasingly “Look at the overall ratings and the nursing/doctor information. They’ll see how hospitals have scored, and do a comparison – ‘What is this hospital’s overall rating v. that hospital’s rating?’, and for the informed consumer, all those domains will be important if they have a choice – particularly if they are going to have surgery,” said Ms. Jones.

So when these hospitals think about how their performance – as perceived by the customer – is being measured and posted for all to see, it can create anxiety and fear – but also opportunity.

Imagine that you outperform your competitors. Having those customer satisfaction metrics posted online is free marketing. It’s an objective, customer-based opportunity for you to differentiate yourself from competitors.

Whether you’re a hospital or not, you can learn from the HCAHPS measurement and reporting process. Remember, this is essentially word-of-mouth on a government website.

So think about your current experience through the customer’s eyes. Think about who you hire and how you train them to make the impression on the customers who are evaluating you and sharing their feelings with friends. Think about what drives their satisfaction and loyalty and what you need to do to capitalize on it. And think about your competitors – find out where are they better and worse so you can improve and differentiate.

Use this HCAHPS example as a challenge that spurs your organization to become better than you are today.

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/


Improve Outcomes by Involving the Customer

Posted on April 18, 2012 in Business Advice, Healthcare 1 Comment

Imagine that you’re a hospital patient about to be discharged, and two employees (a nurse and a tech) are standing in front of you but looking at each other (not you). The tech asks the nurse “What should we do in this case?” The nurse responds, “Well much of this is a patient issue; I’d suggest that he do a better job of caring for himself at home, modifying his diet.” The tech responds, “That’s a great point. Patients need to take more ownership over their own health.”

It makes the customer want to yell “HELLO!! I’M RIGHT HERE!!”

Whether it’s a hospital patient or a banking client, a fast-food customer or an event patron, customers want you to talk with them – not about them as if they’re not even there.

So when you do need customers to do something (such as take better care of their health, complete forms, send in some paperwork, get their own condiments, or find their own seat), you want them to do so right the first time. You want your and their outcomes to be positive. And the best way to get the customer to do what they need to do is to involve them in the process. We’re talking buy-in, and buy-in isn’t just for employees; it’s for customers, too.

When decisions need to be made or processes require customer action, include the customer in the discussion – encourage and allow their input.

An article titled Getting results in practice: The importance of patient involvement is written by a nutritionist who advocates getting patient compliance and ownership over their health by building their “knowledge of one’s health and the skills and confidence to self-manage chronic conditions.” She states that “A more balanced power distribution between patient and doctor fosters patient confidence and allows the patient to play a larger role in achieving his or her health outcomes.”

Involve your customer in their process of working with you and in your decisions. It will build their compliance, their participation, and your sales.

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/


Satisfy Patients or Payments Suffer

Posted on March 21, 2012 in Business Advice, Healthcare Please leave a comment

“Sure I’m not sick anymore, but the food was lousy!”

Huh? Why do people go to the hospital? You would think it would be to get their broken arm healed, their sickness cured, their ailment addressed, wouldn’t you? Well you would be correct, but when patients go to hospitals, they often assume that they’ll get good clinical care. So what ends up driving their opinions of the experience is often everything BUT the clinical care.

In the article Stakes high for hospital service, Detroit-based Henry Ford health system is highlighted because of their efforts to improve patient satisfaction. The Federal Government is implementing a patient satisfaction evaluation system for healthcare providers (primarily hospitals at this point) where reimbursement will be based in part on patient satisfaction ratings. So when you don’t satisfy patients, your payments are going to suffer.

We work with hospitals, helping them create and execute 90 day action plans that focus on recognizing progress and addressing issues on an ongoing basis. The Henry Ford hospitals have gone to the point of creating “fine dining restaurant”-type menus and even creating loyalty programs for their emergency departments.

But what we find in our work with hospitals and what Henry Ford confirms is that so much of patient satisfaction comes down to whether or not employees and physicians convey they care about the patient. Is customer service part of the culture? Does the hospital care more about the patient they’re serving or the x-ray they’re taking? Are staff patient with patients, or is it more about the task than the customer?

Beyond any program you provide to your clients, first think about how you can get your employees to convey that they care for the customer. Your financial success depends on it.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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