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Build Relationships with First-timers - 11/11/25


We’ve worked with one of our sports clients for over 10 years, and although the main focus of our work is research with their fan base, we also provide informal consulting advice and guidance whenever possible.  One approach we’ve talked about on and off for years is the need Read more

Last Impression Faux Pas - 11/4/25


Rightfully so, many customer service experts harp on the importance of the first impression.  It happens quickly, and it can impact the individual’s perception of you and the organization.  We even wrote a Tip of the Week on this years ago called First Impression Faux Pas. What many people tend Read more

Familying with Customers - 10/28/25


In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to Read more

Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

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Don’t Let it Stick – 4/28/15 TOW

Posted on April 28, 2015 in Customer Service Tip of the Week Please leave a comment


Many American college football teams have the tradition of putting special stickers on their helmets. The stickers are an award for a great play. A player at Ohio State may have 20 Buckeye stickers noting all the great plays they made, while a Florida State player may have lots of tomahawks on their helmet. The more stickers you have, then the more great plays you must have made – and everybody can see that you must be a fantastic player!

Imagine you wore a helmet at work, and you get a Star on your helmet every time that customer compliments you, that patient says you did something great, or that account thanks you for going above and beyond for them. However, every time your boss berates you, every time that customer complains to you, and every time that account holder sends you a nasty e-mail, you get a big red “X.”

As you walk around the office you see others’ helmets, and they see yours. You get a perception of who is great and who is awful by the Stars and the X’s you see, and others also get a perception of you.

By wearing these helmets, the opinions and comments of others dictate how you’re perceived, but you can never let the opinions and comments of others dictate how you perceive yourself.

If we let those words and emotions of others “stick” to us, then we’re letting others determine our worth and our self-image.

Instead, we need to find ways to let the only stickers that matter to be those that we give to ourselves. At the workplace, we need to find ways to congratulate ourselves for small successes, to give ourselves Stars for being responsive, to add a sticker for focusing on that customer or co-worker like they are the most important person in the world.

I’m not saying we should build our own ego, but I am saying that we need to feel good about what we do for others, and if we rely on others to identify our value, most of us will be selling ourselves short.

Don’t let the opinions and comments of others “stick” too long.

Fill up your own helmet.

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