retention strategy

Home  /  The Higher Ed Student Retention Strategy – The Upfront Approach  /  retention strategy

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

Gaining the Benefits of the Greeter- 6/30/26


Most likely, we’ve all entered some establishment – a retail store, restaurant, or service center - when there is a greeter at the door.  The most famous greeter position is probably the Walmart greeter.  I often thought that my father-in-law would have been a fantastic Walmart greeter, because he Read more

Seamlessness - Why the Customer Thanked You - 6/23/26


This doesn’t happen enough nowadays, but the employee received a long thank you e-mail from the customer.  A financial services account manager had taken care of the client during a period of time that was stressful for the customer. Life was unexpectedly changing quickly, and personal emotions, additional financial responsibilities, Read more

When to Avoid the Escalation - 6/16/26


The customer calls with a complaint, and the easy thing to do is to escalate it to your supervisor. That may also be the right thing to do, but how do you know when to avoid the escalation? Why You Would Escalate The first thing to consider is why you would Read more

Let’s be Clear on Clarity - 6/9/26


When trying to manage expectations, it’s vital to be clear with the customer.  But what specifically does it mean to be “clear?” Clarity is in the eyes and ears of the beholder, so what may be clear to one customer may be unclear to another.  However, there are some basic Read more

•••••

The Higher Ed Student Retention Strategy – The Upfront Approach

Posted on March 22, 2012 in Business Advice, Education Please leave a comment

If more students stay for four years, then more will graduate. Hmmm. It’s so simple…it’s brilliant!!

But there’s one problem – how do you get students to stay?

In the article Better student retention will help graduation rate, it’s noted how Oklahoma University’s President, David Boren, is trying to increase its graduation rate by increasing year-to-year retention of students – particularly from the Freshman to Sophomore year when the greatest loss occurs.

While this is a smart strategy, the meat of any strategy is based on understanding the true root causes of student loss. So here are four items to determine if you want to get at the causes of student loss and the strategies for retention:

  • Determine if you’re accepting the right students for your college/university. Review characteristics (financial, demographic and otherwise) of past students who have graduated and note differences from those who did not graduate. Make sure you’re accepting those with profiles that tend toward graduation.
  • Determine students’ technical/educational preparedness for success. Understand the cognitive/educational/learning skills vital for success so that a plan can be developed upfront to address any barriers to success.
  • Determine students’ personal/social preparedness for success. Learn about the social “baseline” of incoming students to ensure that – where a plan or resources are needed – students are helped to assimilate into the college culture.
  • Determine students’ expectations of the experience. Ask what they expect, manage unrealistic expectations upfront, and create plans that enable students to have the best chance of getting those expectations met.

Gauge each student’s likelihood for success, so that their time and yours are well-spent on their collegiate journey.

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/