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Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

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With Customer Issues and Complaints, It’s All About Speed

Posted on March 17, 2011 in Business Advice Please leave a comment

Fast…Do it fast…Make them feel like you’re moving at light speed…Make them feel like there’s continuous action…

When you’re dealing with a complaint or a customer issue, a key to retaining (and even increasing business with) that customer is speed.

Studies have shown that if you resolve an issue of a customer, they will tell 5 people about the great work you do. If you resolve issues quickly, you have an 82% chance of repurchase v. only 54% chance of repurchase if you resolve it slowly. So speed aids retention to the tune of 28%!! Speed.

It takes a lot for some customers to complain; so if they care enough to complain, convey you care, too, by acting to resolve that issue fast.

Tell them you want to help them. Tell them what you’re doing to address the need. Give them status updates along the way. Ensure your organization has communication and service delivery processes in place which are speed-oriented and geared toward service recovery situations.

Evaluate how you handle these situations. Look internally, and test externally with mystery shopping, but assess, and improve.

When it comes to Service Recovery, find a need for speed.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Calling All Customers – Scream About Service!

Posted on February 17, 2011 in World of Customer Service Please leave a comment

When people find out that I’m a customer service speaker, researcher, and consultant, they immediately think that they have license to vent and complain to me…and I love every minute of it!

If people didn’t complain when something goes wrong, it would mean one thing – they’re apathetic. And nothing is worse than apathy. Care about SOMETHING!

The reason I love the daily/hourly challenge of helping organizations improve customer service is because – at its core – customer service is about caring for people. There’s an inherent greater good in what you do in business if what you do helps to improve how other people are treated.

So bad customer service should not be ignored. From the customer’s perspective, companies should be put on notice that “you better change or I’ll leave.” From the company’s perspective, bad customer service should be addressed and improved by management and staff.

Now when you receive poor customer service, don’t be apathetic – take action. There are many places to complain on the web, but better yet – complain to the company first, give them a chance to save you, and then leave if they don’t. Communicate your irritation and anger.

Studies have shown that only 1 in 26 of us will bring a concern directly to a company when we feel there’s an issue, so imagine how much more seriously that businesses would take us if they heard about all 26 issues! For some companies, it would be an avalanche of complaints and concerns.

On the flip side, if someone does something well, compliment them. Tell them that you – as a customer – care about customer service, and you thought that they did a GREAT job.

Make your voices heard loud – don’t be apathetic. Don’t always wait for someone to ask you for your opinion. Give it to them; be respectful, but give it to them.

You’ll be surprised how good you feel and how much your opinion is appreciated. And if your opinion isn’t appreciated, have the guts to say “good bye.”

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


In Pursuit of…a WOW Director

Posted on February 15, 2011 in Business Advice, World of Customer Service Please leave a comment

In yesterday’s article titled Assistly Redefines Customer Service With New Role, VP of Customer Wow, a CRM/Customer service software firm (Assistly) touts a newly created position – “VP of Customer Wow.”

Whether this position will do what it’s marketed to do remains to be seen, but we like several aspects of it.

First, this is a CXO level position, and we often talk about organizations who care about customer service needing to have structures that support that culture and management that models what’s expected of employees.

Second, the “Office of Customer Wow” is supposed to have broad-based authority across divisional silos, so that should help in their role as problem solver for their customers.

Third, the Office must spend about 20% of its time on “Random Acts of Kindness” for its clients – essentially proactive free work.

Look inside your own organization, and think about the culture you want to create. Do you have the structure, the leadership, the proactive customer touches that drive client retention and growth?

Look at your own organization to find your inner Customer Wow!

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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