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Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

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Student Success and Relationship Management

Posted on January 22, 2014 in Business Advice, Education Please leave a comment

Isn’t Student Success, in the end, about getting a degree? If so, then why are some Universities and Community Colleges focused on relationship management? Account representatives are for professional sports organizations. But higher ed? Nah…

Well in the article TTU recommits to student success, Tennessee Tech University is noting the link between Student Success and relationship management. According to TTU’s Retention Services director, “The university is adding as many as a dozen professional advisers this spring. When the class of 2018 attends summer orientation, those advisers will help them register for their first semester and on, throughout their academic careers. One of the keys to retention is that students are going to feel more confident if they build a relationship with someone and have a clear path to their goal early in their college experience. That builds security and it shows that Tech really cares that you succeed here.”

This is about a University that has asked itself what drives Student Retention and Success? Part of the answer was having dedicated resources that are focused on getting to know students and develop relationships over time with those students so that needs are met, issues are addressed, goals are achieved, and progress toward success is made.

Educational organizations cannot create Student Success with a speech or by wishing that it happen. There must be a relationship development process designed that is an integral part of the strategy and includes dedicated resources. Relationship Management strategies in any organization typically include four key phases:

  • Getting to Know the Student – Preferences, retention drivers, satisfaction, involvement levels, etc.
  • Communicating with the Student – Setting up year-round Touch Point Plans to develop and nurture relationships with clients.
  • Retaining the Student – Applying your knowledge of their retention drivers to address what would make them remain and succeed…or leave.
  • Growing with the Student – Identifying and acting on ways to grow your relationship with them and continue it post-graduation.

Create a Student Success strategy that incorporates dedicated resources and relationship management.

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