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The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

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It Matters Who You Know – 2/1/22

Posted on February 1, 2022 in Customer Service Tip of the Week Please leave a comment

The season ticket account holder has an issue, but he’s not too concerned about it:  I’m going to call my guy, and he’ll take care of it.

The patient is confused about their bill.  The family member says: I know someone who can help.

The husband discovers a problem in the home that needs a repair.  The wife says: Don’t worry about it. I know exactly who to call.

The issues don’t appear to be burdens for these customers.  The reason why they’re not viewed as major concerns is that the customer knows someone.  The person they know may not be their best friend or their buddy or close relative.  But the point is, there has been enough rapport established and trust built up that when an issue occurs, anxiety doesn’t have to arise.

The companies who employ these trusted staff have their standardized processes.  They have their best practices.  They have their training.  But they realize that when issues arise or decisions are made, a customer knowing someone in a company or having that personal rapport means more than having a simple online process to submit an issue ticket.  Knowing somebody means more than having a memorable toll-free number.  Going beyond the technical aspects of service to personalize service means more than being able to text an issue to a help desk.

Businesses often believe it shouldn’t matter who the customer knows in the company. Processes and systems should be so standardized that anybody can help to the same level.  There’s a lot of truth in that concept.

But if we view service experiences from the customer’s perspective, we realize that having that name or that phone number or that e-mail address of that actual specific person creates trust and comfort.  And where trust and comfort exist, customer retention and growth can thrive.

Foster the personal customer connection.

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Put an End to 1-Star Ratings – 1/25/22

Posted on January 25, 2022 in Customer Service Tip of the Week Please leave a comment

If you ever had service performed on your car, I would not doubt it if you received the immediate e-mail asking for that 5-star rating. They want the big ratings because that makes them look good, and to get the big average rating you have to avoid the 1-Star ratings.  And it’s not just vehicle service centers; we’re inundated with requests for ratings in many aspects of our lives.

Granted, most 1-Star ratings are probably because the customer did not get their needs met, their question answered, or they had a bad experience.  I’m sure many low ratings are legitimate, while many others are not truly worthy of only 1-Star. But wouldn’t it be great if we could avoid getting 1-Star ratings in the first place?!

Uncover Potential Low Ratings before They Leave

Remember that most customers who have an issue with the company will not complain to the company.  So, if you’re talking to that customer or sending them an e-mail or engaging them in an online chat (or even meeting them face-to-face), if you want to get a sense for whether you’re going to get that 1-Star rating, ask for feedback before the end:

  • Did you get your needs met?
  • Did you get your questions answered?
  • Do you have any questions or concerns before you leave?
  • Did you have a good experience today?

 
If you ask the question before you end the conversation, great things can happen.  If there is an issue, they may give you a chance to resolve it.  If you resolve it, you have a better chance to keep the customer, and you have a chance to raise the 1-Star to 2, 3, or 4.

And you get one more perk.  It’s likely that most of your customers are satisfied with their experience.  Therefore, the more you ask for feedback, the more accolades, pats on the back, smiles, and “thank yous” you’ll get!

Put an End to 1-Star Ratings; in the moment, ask for and act on feedback.

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It’s Not You, It’s Them – 7/13/21

Posted on July 13, 2021 in Customer Service Tip of the Week Please leave a comment

George Costanza – from the Seinfeld television sitcom – broke up with someone he was dating and told her “It’s not you, it’s me.”  It’s a famous line, and I’ve heard it used many times in humor, but I have a customer service twist on that comedic line.

It’s not you, it’s them.

If you’ve worked in a customer service role long enough, and by long enough I mean even just 3-6 months, you have probably dealt with the same complaint but in two totally different situations.  You could have Fred the customer walk into a store or call you on the phone, and there is a problem with his account.  He calmly describes the issue, and you deliver great service and work with him on a solution.

At some other point in time, Matt is the one who walks in; he’s the one who gets you on the phone.  Unfortunately, he has the exact same complaint about his account.  But instead of calmly describing the issue and working with you, he is ranting and raving!  He is blaming everyone under the stars, particularly you.  His tone is inflamed, and before you can even try to help him, you have to figure out how to calm him down and get the information you need to provide the support.

These are two different customers presenting the exact same issue.  One comes in calm, looking for resolution, and the other comes in like a raving lunatic.

Their negative emotion is not about you; it’s about them.  Even if the negative emotion is directed at you, it is about them.  Even if some of the pointed words are toward you, it is about them.

I’m not saying that the highly emotional complaining customers don’t have a right to complain.  Sure they do.  I’m not saying that the company is absolved of any responsibility for issues they cause.  Of course the company is responsible.

But what I am saying is that it’s much easier for us to handle these situations if we can handle our emotions…if we don’t get defensive…if we don’t take things so personally.  And one way we can do that is to realize that we have had customers with the same issue before who have been calm, have been rational, who have looked to work with us to a resolution.

And if we realize we have been blessed with these collaborative customers, then we can also realize that if somebody comes in with the same issue in a totally off-the-wall manner, their emotion is not our fault.

We should try to do whatever we can to help them and move the conversation forward and resolve the issue, and one of the best ways we can do that is to realize that the emotion is not about us.  It’s about them.

It’s Not You, It’s Them.

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