voice of the customer | Customer Service Solutions, Inc.

Be Proactive without being Pushy - 9/20/22


Delivering great customer service isn’t just about responding and reacting.  It’s also about being proactive.  Developing relationships involves reaching out first, not just extending our hand when somebody reaches out to us. But it’s all too clear that those of us who are in service roles prefer those roles to Read more

Be Kind to Yourself When the Customer Isn’t - 9/13/22


I was having a debrief call with one of my clients recently, and this was regarding a survey of employees who work events.  One of the survey questions asked employees for advice on how to improve the customer experience.  When the employees shared their input on the guest experience, Read more

Being the Emphatic Employee - 9/6/22


Empathy is the key quality of somebody who’s great at customer service.  We talk about it often - what it is, how to convey it, what it looks like, and how it makes the customer feel. But along with knowing how to be empathetic, we also need to know how Read more

The Good, the Really Good, and the Ugly of Customer Service - 8/30/22


Here are three helpful customer service stories.  They may not be from your specific industry, but it’s always good to learn from others. The Good… Paula submitted a ticket to the I.T. vendor.  Below the signature line in the reply she received was the following:  Please share your comments or needs Read more

A Great 2-Minute E-mail - 8/23/22


I know.  You probably get e-mails all the time from customers griping about some aspect of your organization or their experience.  You’ve got too much to do and too little time to do it.  I could not begin to tell you how many times I’ve been told by staff Read more

When They Want to Talk to Your Boss - 8/16/22


“I want to talk to your supervisor.” That’s their opening salvo.  Before you can hardly finish your greeting, the customer is asking for your boss.  This is done by a customer who has tried to get an issue resolved, and it hasn’t worked, so they want to go to somebody Read more

When Passive Voice is a Good Thing - 8/9/22


It’s all your fault, Mr. Customer! We may want to shout it from the rooftops, but other than venting and absolving ourselves of guilt, this wouldn’t help much in the grand scheme of things. We have a customer sitting in front of us or on the phone, and maybe they are Read more

They’re Stressed, So You Can… - 8/2/22


Wow!  That customer looks stressed!  Maybe it’s their body language or their expressions; they could be fidgety or talking really fast. In the past, when we offered guidance in these situations, we focused on how to navigate the conversation step-by-step - what points to cover and what points to avoid. But Read more

Find the Hidden Compliment - 7/26/22


The fact is, they ARE complaining:  The room is too cold.  The wait is too long.  They wish the parking spaces were bigger.  The new app doesn’t have a mapping function.  They cannot pay with their phone.  The website is unclear. In these types of complaints, the ones that are Read more

When You Know More Than They Do - 7/19/22


It was 95 degrees outside.  That’s not too bad when you’re inside and enjoying the air conditioning; but when Rachel’s A/C went out, in came Rachel’s worry.  Luckily, she knew the company to call, and a technician from Acme HVAC (fake name, real company) came out the next morning. Rachel Read more

Pivot to a Stronger Post-COVID Culture

Posted on in Business Advice Please leave a comment

If there ever was a time for virtually every organization to assess their culture, this is it.  Culture not only drives customer service, but it also drives long-term organizational success.  While leaders can define the Desired Culture and can chart a Vision, leaders typically do very little of the actual work in any organization.  Just think of the math.  In an organization that has only 100 employees, the chief executive does about 1% of the work.

We are not diminishing the importance of the leader as much as we are highlighting the importance of the leader’s role in developing an engaged, productive, and effective workforce.

“This is an opportunity to rethink the future.”

 
Most organizations have been forced to transition because of changes in demand for services, changes in how services are delivered, or changes in where and how employees work.  In other words, the external environment has forced internal change.

This is an opportunity to rethink the future.  This is an opportunity for leaders to take a step back and paint a picture of the future business, the customer’s engagement with that business, and the type of internal culture needed to succeed in that new world.

Four Steps to Plan for Future Success

Here are four major steps to consider today to ensure your organization is still relevant and successful tomorrow:

  • Create as clear a vision of the future customer as possible, including their needs and wants in both services and the service experience.
  • Paint a vision of the services that are going to address the needs and wants of that future customer.
  • Identify the mechanisms that you’re going to use, including processes, technology, and facilities, to deliver those services.
  • Determine the kind of culture you need in order for that delivery approach to meet future customer needs.

 
The front-end key to this overall approach is to incorporate the Voice of the Customer to ensure you are creating this new Service System based on customer needs, issues, and goals.  Don’t create a strategy in a vacuum.

The back-end key to this approach is to clearly work with staff to educate them on the future of the customer base and the future of the organization, and include them in the discussion of the desired culture and how to make that culture a reality.

This is a time to strengthen the culture, and to strengthen it you may need to pivot from where you’ve been in the past to where you need to be for future success.


The Approach to Redesigning the Clippers Fan Experience

Posted on in Business Advice, Sports Please leave a comment

Blog 10-22-14Steve Ballmer made billions with the technology giant that is Microsoft, but with his latest massive personal investment (his purchase of the NBA’s Los Angeles Clippers), Ballmer is targeting something where technology is not the focus. According to the article Clippers 2.0 to be big on ‘fan experience,’ Ballmer says, Ballmer is focusing on the fan experience. He’s got a winning team, a top coach, basketball superstars…and he’s focused on…the fan experience. You may ask “Why,” but I’m going to ask “How?”

“You’ve got to think about what things are like in the arena. You’ve got to think about what things are like in the community, on the broadcast and what things are going to be like on the phone, on the go, on the PC, whatever,” Ballmer said.

He’s taking a look at the experience from the customer’s perspective – what do the fans see at the Staples Center? How does the community perceive the organization, what is life like in the community, and how does the community experience the Clippers?

In other words, to gauge the experience and learn how to improve, you must first know your customer and know how your customer experiences the organization.

This is a core concept that is not understood by enough sports organizations. Too many companies take their MBAs, their Doctorates, and their decades of business acumen; then, they decide to assume what would make a great experience, because they know best. They create new product-oriented concepts and push them to the customers, because they’re more creative. They design the perk or the benefit or the marketing scheme, because they’re just smarter.

But those that really know best and really are the smartest do this – they see the business through the customer’s eyes. They identify core customer needs and customers’ decision-making factors in determining whether to come back or spread positive word-of-mouth. They listen to the Voice of the Fan, and they act to give the fan what they desire.

If you’re looking for a smart strategy for building your fan experience, start by surveying and talking to fans, seeing the experience through their eyes.

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