Washington Capitals | Customer Service Solutions, Inc.

Home  /  When You Take Away a Takeaway  /  Washington Capitals

Is Their Poor Planning Your Emergency? - 12/17/24


Have you ever heard the saying:  Your poor planning is not my emergency. I’ve heard it said often – not necessarily directly from one person to another.  More typical is that I hear it from the person having to drop everything and do something immediately because someone else didn’t think Read more

Empathy Examples for Everyday Situations - 12/10/24


I’ve often said that empathy is the single most important characteristic of people who are great at customer service.  If empathy is essentially “to understand the other person,” it helps so much to have that ability in order to specifically help someone.  To talk to what’s unique about them.  Read more

Tell Them Why You’re Giving Thanks - 12/3/24


Thank you! Merci! Danke! Doumo! Gracias! It seems like every language has a translation of Thank You.  Even though I only fluently speak English and speak Spanish, un poco, I – and probably most of you – have heard some or all of the translations of "Thank You” noted above.  Read more

Refine Your Decision-making Process - 11/26/24


Every day, you make decisions of what to do and what not to do.  And in the world of customer service, often the affected parties are our customers, our co-workers, and our company.  Here are a few quotes to consider when you’re thinking about evaluating and refining your decision-making Read more

Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

•••••

When You Take Away a Takeaway

Posted on September 18, 2013 in Business Advice, Sports 1 Comment

I went to a Carolina Panthers game with a friend a couple weeks back, and he told me how he has a box with all the tickets to all the events he’s attended over the years. The problem is that nowadays, you don’t get physical tickets as often – you might print them off the web, but it’s just not the same.

We like the tangible, the feeling of holding something in our hands – as a sports fan, we like having the ticket, the game time guide, the souvenir cup – something tangible to take away from the experience. It’s a physical reminder of a memory.

So when sports fans have that takeaway taken away, sports organizations need to think about the value of that tangible reminder of the experience, the memory it represents, and the memorabilia aspect to it.

In the article The Caps season-ticket holder box, Washington Post blogger Dan Steinberg notes “Sports fans love those beautiful, fancy, full-color, heavy-stock tickets they used to receive. Many season-ticket holders described with joy their excitement upon receiving their tickets each winter, how they would immediately take them out, and stare at the pretty pictures, and hold that thick paper in their hands.”

He then addresses how one team – the Washington Capitals NHL team – has addressed that by sending out a STH package without the tickets. Check out the article to see their approach and the perks they provide.

Just as with any customers (sports fans or not), when you get ready to take something away (even if it’s simply a ticket), think about this from the customer’s perspective. How will they feel? How will they interpret the action? What will this say about your organization? Then determine how to communicate the decision and what else you might be able to provide in its place to lessen the loss.

Learn some Capital lessons from this takeaway being taken away.

Interested in improving your organization’s fan retention and revenue? See our other blog posts at: http://serviceadvice.cssamerica.com/category/sports/

Learn about our CSS Sports services at: http://cssamerica.com/csssport.htm