Do you ever encourage failure? Do the leaders in your organization say “please fail?”

While rarely – if ever – should failure be the goal, fear of failure can lead to mediocrity. Avoiding the potential for failure can lead to inaction. And in a competitive world, it’s ironic that mediocrity and inaction eventually lead to that same failure that a company (or individual) is trying to avoid.

I heard a basketball coach recently mention that success in the game is built off many failures in the practices. In a business sense, success in serving a customer is often built off trial and error in a company’s “practice sessions.” A successful journey toward a goal often involves healthy conflict and creative ideas tossed aside for even better ideas.

It’s okay to fail in a company’s practice sessions. It’s okay to have healthy conflict and toss good ideas aside for better ideas.

Those failures are what make greater success possible.

What are your company’s practice sessions? Are they role-plays on customer situations? Is it user-testing of a new web portal? Is it piloting a new process or approach to serving customers?

What are your company’s idea-generation sessions? Are they robust enough that there’s conflict and deep, thought-provoking discussion? Are enough ideas being generated that the good can be set aside for the better, and the better tabled in favor of the best?

Identify in what you need to succeed as an organization. Then create opportunities to practice possible situations. Develop and debate ideas to move toward the best solution.

Create opportunities to fail so that you can move closer to success.

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