I was speaking with a client recently, and she was telling me about one of the classes delivered by their professional development team. Her description of the course reminded me of some client workshops we’ve conducted where a part of the outcome is having individual staff develop Personal Mission Statements. These Statements essentially describe the greater good that employees provide through their work – the benefit to customers, community, company, or co-workers.  Beyond all the tasks and responsibilities, this describes that bigger purpose.

The course that my client had taken had a slightly different take on this concept.  Instead of talking about the greater good people do through their job, essentially the course helped employees to answer the question “Why is my job important?”

This is an important question for every employee to answer, and it’s not a question you would answer to be boastful about yourself.  It’s a question to answer so that we truly realize the value that we provide.  Asking a “Why?” question is tough.  It forces you to think about the reasons the role exists, the ultimate benefits, and the responsibilities asked of you.

It’s important because sometimes the tasks can seem mundane and repetitive.  Sometimes our motivational level just isn’t there.  Sometimes we need a refresher on how vital we are to our organizations.

So, ask yourself this question:  Why is my job important? Or maybe you want to rephrase it to say:  Why is it important that I perform this work?  Why is it important that I do a great job?  What would be the ramifications if this work was never done or was done poorly?  What would be the ramifications if I wasn’t the one making sure the needs fulfilled through my job were addressed?

Give yourself a little motivation by understanding how vital you and your responsibilities are, as well.

Uncover and clearly understand why your job is important.

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