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Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24


We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

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Find a Connection Point – Part 1: Personal Connection – 9/27/22

Posted on September 27, 2022 in Customer Service Tip of the Week Please leave a comment

Some people are born almost like a master at communication.  They know how to establish rapport with just about anybody, and they do so in a way that seems so natural and so real.  They can form relationships and be laughing with somebody they met two minutes ago like it’s someone they’ve known for years.

But for most of us, it’s not a talent or quality we were born with; it’s something that we need to work on, and in customer service there’s a lot of benefits to being able to establish rapport and begin to develop a relationship.

It could be a new customer that you’re wanting to provide a great experience to and lay the groundwork for a long-term relationship.  Maybe it’s an existing customer that’s coming in a little irate, griping a little bit, who’s a little bit upset. One way to take away some of the emotion and disarm them is to find some common ground so it doesn’t seem so adversarial.

There are ways to communicate that foster these connections, and we’re going to address some topics you can discuss in a 2-Part series.  For this week, Part 1 of our focus on the topics that create these connections is About Them and You:

About Them and You

Noted below are 3 categories of connection points that are more about the people involved – you and the customer.

Background – Where were they born or grew up?  Where have they lived in the past or currently reside?  What type of work have they done or do they do today, and in what industries?  What types of organizations or initiatives have they been a part of over the years?

Experiences – What are their hobbies?  What do they like to do to relax or stay active?  Where have they vacationed, what are their interests, and what are their leisure activities?

Friends/Relatives – Are they a parent?  Do they have siblings or friends with whom they do things?  Do they live near family, or are they traveling to visit?  Are they a pet lover?

If you uncover some of these points, you may find some things that you can relate to about the other person, and they can relate to you a little bit better, as well.  By either asking the questions directly when appropriate or just doing an exceptionally good job at listening to the details of what they share, you can establish that rapport.

Find some Personal Connection Points.

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Avoid the Silence; Build the Relationship – 10/5/21

Posted on October 5, 2021 in Customer Service Tip of the Week Please leave a comment

Our interactions with customers are “Moments of Truth.”  These Moments of Truth can be conversations with a customer about some complaint, encounters when they’re in the drive-thru, questions about an order that the customer calls in to the company, or brief interactions in the lobby of a government building.

Sometimes during these interactions, there are waits. At the fast-food restaurant, the employee at the window is waiting for the food to be prepared.  In the building lobby, the customer is waiting for the employee to finish paperwork with the previous customer.  With the customer calling in about the product they ordered, the wait could be the time it takes for the employee to conduct the research so that they can give the customer the answer.

During these Moments of Truth, the employees are often waiting or doing an activity while the customer is present.  Yet, too many employees only communicate with the customer when they need information or they’re wanting to convey information.

So mostly, there’s dead silence.

From the customer’s perspective, silence can mean that there’s an issue, that the employee has forgotten the customer, that staff don’t care.  And that just makes the wait feel longer, and the customer’s emotions can more easily go negative.

Employees need to view these periods of silence as relationship building opportunities.  While the research is being done or the wait is underway, the employee can simply say nothing and create a cold, impersonal experience for the customer, or the employee could engage the customer. During the wait, the employee could talk to the customer about their situation or describe what is being done. The employee could use these times of waiting and research to build relationships.

The next time you’re with the customer and the conversation stalls during a wait or some other activity that is going on, use that time to keep the communication going to build your organization’s relationship with the customer.

View waits as opportunities to build relationships.

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Find One Unique Thing – 3/2/21

Posted on March 2, 2021 in Customer Service Tip of the Week Please leave a comment

Many of us are not in a position to develop long-term relationships with our customers.  Our encounters are often one-time only with a customer – very brief and likely to be our only time chatting with this individual.

And even though there may not be a long-term professional relationship developed, we can still establish a pleasant and professional rapport.  We want them to feel like we care, and one way we can do that is to uncover something unique about that person.

Use Your Customer Database

Some of us are fortunate that we have customer databases that may tell us a little bit about the individual.  In sports, you may see that this NASCAR fan loves Chase Elliott.  That’s something unique to talk about with that customer.  In banking, you might look on the system and note that they’re a relatively new customer.  That’s an opportunity to thank them for their business and welcome them again.

No Database? No Problem.

But even if you don’t have that customer database, there are ways to quickly uncover something unique about the individual so you can establish a rapport.  Recently, I heard a dog barking in the background during a client call, so I asked the other person about their dog, and we chatted about our pets.  I was on a video call, and there was a wrestling belt in the background behind them on a shelf.  So, I asked them about the belt and learned about a particular award they won at their company.  Those conversations not only showed my interest in them, but they became a lot more positive and fun for me, too!

In government, when you’re talking with a local resident, ask what city or town they live in, and if you’ve never been there, ask them to describe the area.  If you’re providing service in someone’s home, if you see a nice piece of art or photo or piece of furniture, don’t just notice it – compliment it!

It doesn’t have to be much.  Identifying or bringing up something unique doesn’t have to be a Broadway production – some big formal theatrical unveiling of some unique pearl of knowledge.

Just Find One Thing

But identifying that one unique thing is important – it helps them to no longer feel like the number, no longer feel rushed or feel like a transaction.  They now feel like you see them as the unique individual they are, and that little effort on your part to establish a rapport makes a big difference in the feeling they take away from the conversation.  And in the long run, it makes a big difference in their perception of your organization.

The next time talking with a customer, find out one unique thing about them.

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