tone

I Think I Think is Wrong - 10/20/20


I think that’s not going to be feasible.  I think we can do that.  I think you’re on the right track.  Methinks thou dost protest too much. Please forgive the Shakespearean reference, but it seems to fit well here.  When we are talking to co-workers and customers, and we’re giving Read more

Be Slowest, and Be the Best – Chick-fil-A - 10/13/20


About one week ago, the Atlanta Journal-Constitution had an article that analyzed the results of a SeeLevel HX research engagement on the customer experience at fast food restaurants.  The results were seemingly contradictory.  The fast food chain with by far the overall best drive-thru experience was Chick-fil-A, and yet Read more

Connect During Customer Service Week - 10/6/20


It’s Customer Service Week…woohoo!  This week should be all about the customers we serve and the staff who serve them.  This should be about conveying we value other people, and – hopefully – having other people convey that they value us.  It’s a week about people – about us. This Read more

Temper the Tone of THE VOICE - 9/29/20


The television show The Voice is a singing competition.  The opening episodes of every season begin with individuals singing while judges have their backs to the singer.  The judges can’t see the singer, so they are evaluating the performer purely based on their voice. Oftentimes, when the judge turns around, Read more

Keep On Going - 9/22/20


Thomas Edison once said “Many of life’s failures are experiences by people who did not realize how close they were to success when they gave up.” You are close to success – Keep On Going. Winston Churchill once said "If you’re going through hell, keep going."  This quote has been taken Read more

Lessons Learned for COVID Era Sporting Events


Since the sports world has begun inviting fans back to their events on a limited basis, CSS has been fortunate to work on multiple events with our sports clients.  Much of our work is fan research-oriented, where before or after events, we are engaging fans to identify expectations, potential Read more

Create a Common Definition of Customer Service - 9/15/20


Peter, Paul, and Marie are co-workers. They are all customer service representatives.  When Peter thinks of good customer service, he defines it as being friendly to the customer. “And I am friendly,” Peter says.  “That’s why I don’t know why they send me to customer service training.” Paul thinks customer Read more

COVID-19 Demand Management Strategies for Customer Service Channels


We all want demand for our products or services.  This helps us to generate revenue and to provide something of value to our customers and communities.  But customer demand does not strictly relate to products and services.  Demand also relates to communications, information, issue resolution, education, and other aspects Read more

Hard work never killed anybody, but why take a chance? - 9/8/20


This is a quote by Edgar Bergen.  He’s one of the most famous ventriloquists of all time, but I guess he wasn’t necessarily one of the hardest workers of all time.  By sharing this quote, I am not supporting the idea that we shouldn’t work hard…or am I? We only Read more

Reach Out More for COVID-19 Customer Retention


Ever since the Coronavirus pandemic became a reality for individuals, their communities, and their countries, it became clear that people were going to be hurting…that lives were going to be changing…that the realities of the past were going to be very different from the current and near-term future realities. When Read more

Temper the Tone of THE VOICE – 9/29/20

Posted on in Customer Service Tip of the Week Please leave a comment

The television show The Voice is a singing competition.  The opening episodes of every season begin with individuals singing while judges have their backs to the singer.  The judges can’t see the singer, so they are evaluating the performer purely based on their voice.

Oftentimes, when the judge turns around, he or she is SHOCKED at the look of the performer.  Maybe the judge figured the singer would be a bigger person because they have a deep voice, or the judge assumed there would be an older person singing because of the control that they had in their voice.

The judges’ perceptions of the individual are often wrong, but those are based on the voice that they hear.

Our customers are very similar.  Until they really get to know us, they often judge our personalities or what they think of us, and that judgment is largely based on our voice.  If it’s a telephone call, it’s almost exclusively based on our voice.

But how many of us really think about our voice when we’re talking with someone?

Well, we should think about it, regardless of whether we’re talking to a family member we’ve known for 30 years or a customer we’ve spoken with for 30 seconds.

The tone conveys a message:  Are you bored or engaged?  Are you happy or upset?  Are you distracted or focused?  Do you care or not?

And often the positive attributes of voice involve characteristics such as having some fluctuation.  The positive attributes involve having a little pace without talking too fast, talking just quick enough to show some energy and enunciate enough to be understood.  They involve emphasizing the most important words, and the attributes involve a little bit of tempo instead of a staccato – an almost excessive emphasis on each syllable.

When you want to come across in a positive way to the customer, view them as a judge on The Voice.

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Of Carly Simon and Corey Feldman – 12/4/18

Posted on in Customer Service Tip of the Week Please leave a comment


Anticipation. It’s a fine song by Carly Simon. She talks about how it (anticipation) is making her late, and it is keeping her waiting. The song is also the theme for the cheesy Corey Feldman 1970s Heinz Ketchup commercial. But that definition of “Anticipation” talks about the feeling you have while you’re waiting for something to happen.

In customer service, we often talk about the other definition of anticipation. This definition relates to trying to identify a potential customer need before it’s ever voiced to you. You anticipate that they have an issue. You anticipate that they’re about to run into an obstacle. You anticipate that they have a particular need that they want to share. In this sense, anticipate suggests you are almost predicting what is going to happen, and the benefit of the anticipation is you can be proactive.

So how do you anticipate? Since the action isn’t yet occurring, you’re looking for cues. You’re looking for that look of frustration or hostility or confusion on the part of the customer. You’re listening to the hesitancy in their voice, or you’re noticing the change in their mannerisms. You’re thinking about customers who’ve been in a similar situation who started to go down a direction that this customer may go as well. You’re relying on your history and knowledge to serve as a predictor of the future in the moment with this customer. And you’re looking at the cues that they provide or their emotions or the direction that they’re starting to head.

To be great at customer service, it’s not always about reaction. Oftentimes, it’s about proactively identifying what steps you can take even before the customer realizes their needs and voices them to you. It’s about you reading the situation and getting ahead of the curve.

To be great at customer service, be a great reader of that customer in front of you or on the phone with you. Think about them in light of all the different customer interactions you had in the past, and anticipate their needs.

Anticipate in order to offer exceptional service.

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Why to Become an Empathy Expert – 11/13/18

Posted on in Customer Service Tip of the Week Please leave a comment


People who are great at customer service, understand that one of their most important attributes, one that is a must, is the ability to empathize with others. People want to be understood. They want to be heard. And before you can meet their need or address their feelings or resolve their issue, in customer service it’s not enough to understand what that issue involves. Customers also need to FEEL LIKE YOU UNDERSTAND that need, their feelings, and their perspective.

Empathy helps in emotional situations and service recovery situations because if people are upset and you show some understanding, they’ll feel you’re listening.

If they’re complaining and – instead of you arguing – you agree with some of what they say, they realize that they may not be in for a heated discussion. Therefore, the other person’s emotional level should drop because they feel like they’re dealing with an understanding person who’s not going to argue every point. Arguing with the client usually just keeps emotional levels high.

Empathy helps to bring down emotion, which is obviously better for the client. However, it’s also better for you since you can deal more with the issue and solution without as much emotion involved; this also helps to shorten conversations.

If you want to improve your skills and approach to serving others, then work on how you come across to others. Be more conscious of how your words and gestures and tone of voice make the other person feel. Know how your action elicits a certain reaction from them. Make your life and theirs better by better conveying how much you understand and how much you care.

Become an empathy expert.

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