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Customer service people, those in relationship management, those in call centers, those called service reps – they all at some point or another have to deal with the new customer. In sports, we call them the “First-time Fans.” These are the customers with the highest rate of turnover, and are therefore a huge priority for […]

Many American college football teams have the tradition of putting special stickers on their helmets. The stickers are an award for a great play. A player at Ohio State may have 20 Buckeye stickers noting all the great plays they made, while a Florida State player may have lots of tomahawks on their helmet. The […]

Bob’s home phone (the landline) was not working, and he had called the phone company (using his cell phone) to get it addressed; it worked for an hour and then stopped working again. Bob called the phone company again two days later and noted that the problem had reappeared. The automated system walked him through […]