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The Tulare County (California) government has launched a new customer service program. According to Fifth District Supervisor Mike Ennis in the article County unveils customer service program, “Customer service is the lifeblood of any successful business, including local government. Thousands of residents utilize Tulare County services every day. These residents expect and deserve great customer […]

When Cleveland Indians’ pitcher Chris Perez chastised fans for not showing up at the stadium and for booing the first place team, a Sports firestorm erupted. How dare the player get on the fans?! What right does he have to rip fans?! Where does a rich player come off chastising people who pay their hard […]

One of the biggest philosophical errors in business today is the thought that marketing should drive customer retention. In the article Customer acquisition versus customer retention, the author talks about which of these options (acquisition v. retention) is the best use of marketing dollars. While there are several good points in the article, the bigger […]