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“Sure I’m not sick anymore, but the food was lousy!” Huh? Why do people go to the hospital? You would think it would be to get their broken arm healed, their sickness cured, their ailment addressed, wouldn’t you? Well you would be correct, but when patients go to hospitals, they often assume that they’ll get […]

There’s a lot at play in the customer’s experience – it’s the phone system they wade through, the website that gives them directions, the signage that helps them navigate the store front, the process for returning an item. But what’s most at play in customer experiences it the interaction, the 2-way dialogue between employee and […]

What is Corporate Greed? One way to define it is simply that all that matters is the company and making money – the benefit to the customer is irrelevant. In the article Why I Am Leaving Goldman Sachs, Greg Smith announces why he left a high paying job and a company he had represented for […]