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In the article Marketing starts with customer service, the author promotes the concept of identifying the 20% of your customers that drive the majority of your business. Then market to them and provide them with stellar service. The idea is to have a targeted marketing approach for your top existing customers just as you would […]

Here are a few recent key paragraphs in business articles: “My three focuses are employee satisfaction, customer satisfaction and economic success.” “Hallmarks of the quarter included significant loan and deposit growth, evidence of the success that sales and customer retention initiatives are having.” “Financial services executives searching for creative and inexpensive customer retention programs…” Clients […]

In the Environmental Ladder article “Smart Customer Service for a Smart Grid World,” the writer talks about how most call centers at utilities spend the majority of their customer interactions addressing basic questions about bills, transfers of service, payment plans, etc. But as the utilities’ technology advances such as in the use of the smart […]